Marketing Director jobs in Green Bay, WI

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Marketing
  • Northern Waters Casino Resort
  • Watersmeet, MI FULL_TIME
  •  
    DESCRIPTION: 
    The Director of Marketing is responsible for the overall marketing & advertising strategies, campaigns, player development, staff development and overall performance of the marketing department. In cooperation with the leadership team they develop, organize and initiate the entertainment and promotional activities of the Resort. The Director is responsible for the Development and success of the Player development team, the marketing team and the overall brand for the Resort. 

     
    RESPONSIBILITIES: 
    • Provide excellent Guest Service to guests, internal and external through active guest engagement and positive attitude.
    • Develop an overarching Brand strategy.
    • Develop a comprehensive reinvestment program for all guests.
    • In a team environment create internal and external communications (monthly reports, staff e-mail messages, monthly telephone) to our team members.
    • Develop, implement and track recruiting tactics to attract new independent patrons via direct mail/ email/ online/ fax/ call campaigns/ Facebook/ blogs, etc.
    • Manage and schedule marketing team member’s employees.
    • Create and maintain all concept materials (brochures, flyers, advertisements, etc.).
    • Recommend and implement marketing strategies to achieve maximum participation in promotional events. Participate in developing new concepts to determine market desire and outreach methods.
    • Responsible for compiling competitor information and finding niches in the marketplace.
    • Responsible for Casino entertainment strategy and booking.
    • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
    • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
    • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with marketing personnel and other managers.
    • Negotiate contracts with vendors and distributors to manage entertainment and delivery of marketing campaigns.
    • Use forecasting and strategic planning to ensure the probability to success and measure future trends.
    • Create pre and post-formats for all programs.
    • Coordinate and participate in promotional activities and trade shows.
    • Initiate market research studies and analyze their findings.
    • Consult with customers to gain insight regarding the types of products or services expected to be in demand.
    • Ability to create outcomes using statistical formulas in order to extract necessary data and determine outcomes for strategic use.
    • Ability to define problems, collect data, establish facts, and draw valid conclusions.
    • Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
    • Assists in the development of policies and procedures.
    • Responsible to enforce all rules, regulations, policies and procedures set by Resort.
    • Responsible for the training, supervision, scheduling and development of all Department Team members.
    • Due to the dynamic Casino Environment from time to time, we require employees to be flexible and assume other responsibilities assigned by management.
  • 19 Days Ago

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Marketing Director
  • Complete Care Management
  • Manitowoc, WI FULL_TIME
  • Marketing Director Full Time Monday - Friday Long Term Care Experience with Marketing Experience Preferred Manitowoc Health and Rehab is a pillar in the community of Manitowoc, WI. We approach every d...
  • 24 Days Ago

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Regional Director of Marketing
  • Champion Care
  • Rhinelander, WI FULL_TIME
  • Champion Care is currently interviewing for a Marketing Specialist for our Rhinelander/Laona/Suring/Oconto/Antigo markets. The Marketing Specialist will be responsible for driving individualized strat...
  • 21 Days Ago

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Director of Marketing and Public Relations
  • Renard’s Cheese
  • Sturgeon, WI FULL_TIME
  • Responsible for planning, development, and implementation of Renard’s Cheese’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees dev...
  • 24 Days Ago

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Director of Sales and Marketing
  • Health Dimensions Group (HDG)
  • Green, WI FULL_TIME
  • Dimensions Living Green Bay is looking for a Director of Sales and Marketing to provide loving and quality care and service to our residents living in our Assisted Living community. This position is a...
  • 12 Days Ago

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Director of Sales and Marketing
  • Pyramid Global Hospitality
  • Pembine, WI FULL_TIME
  • Director of Sales and Marketing Hotel/Resort Name Four Seasons Island Resort Posted Date 10 hours ago(12/5/2023 4:39 PM) Location : Company Name Pyramid Global Hospitality Location US-WI-Pembine Depar...
  • 15 Days Ago

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0 Marketing Director jobs found in Green Bay, WI area

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Parts Operations Manager
  • North Central Utility of Wisconsin LLC
  • Green Bay, WI
  • Job Description Job Description Parts Operations Manager / Full-Time WI, MN, ND JOB DESCRIPTION North Central Utility is...
  • 3/28/2024 12:00:00 AM

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Remote Licensed Clinical Psychologist
  • Headway - Design & Development
  • New Franken, WI
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 3/27/2024 12:00:00 AM

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Construction Manager - Green Bay, WI
  • Bilfinger
  • Green Bay, WI
  • Construction Manager - Green Bay, WI Our Team The Bilfinger group of companies enhances the efficiency of assets, ensure...
  • 3/27/2024 12:00:00 AM

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Physicians
  • International Medical Placement, Ltd.
  • Medical Center is seeking a BC/BE Gastroenterologist Hospital employed opportunity joining a group of other employed spe...
  • 3/25/2024 12:00:00 AM

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Franchise Owner - Automotive Tools Sales
  • Mac Tools
  • Newman, GA
  • Build a Great Career and a Quality Life with Mac Tools. Investing in your own business is a big decision, but Mac Tools ...
  • 3/25/2024 12:00:00 AM

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Neuroscience Account Manager (Neurology) - Green Bay, WI
  • Vanda Pharmaceuticals Inc.
  • Green Bay, WI
  • Vanda Pharmaceuticals (NASDAQ: VNDA) is a specialty pharmaceutical company focused on the development and commercializat...
  • 3/25/2024 12:00:00 AM

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Parts Operations Manager
  • North Central Utility of Wisconsin LLC
  • Kaukauna, WI
  • Job Description Job Description Parts Operations Manager / Full-Time WI, MN, ND JOB DESCRIPTION North Central Utility is...
  • 3/24/2024 12:00:00 AM

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Sales Associate - 7104 Green Bay West, WI 54304
  • Five Below, Inc.
  • Green Bay, WI
  • At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free...
  • 3/24/2024 12:00:00 AM

Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It is 581 feet (177 m) above sea level and 112 miles (180 km) north of Milwaukee. The population was 104,057 at the 2010 census. Green Bay is the third-largest city in the state of Wisconsin, after Milwaukee and Madison, and the third-largest city on Lake Michigan's west shore, after Chicago and Milwaukee. Green Bay is home to the National Football League's Green Bay Packers. Green Bay is the principal city of the Gree...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$179,925 to $239,997
Green Bay, Wisconsin area prices
were up 1.3% from a year ago

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