Marketing Director jobs in Hopkinsville, KY

POSITION TITLE:  Marketing Director                           CLASSIFICATION: Non-Exempt

DEPARTMENT: Marketing

REPORTS TO: Regional Director of Marketing

POSITION PURPOSE:

Coordinates all sales/marketing efforts related to admission of new residents into facility.

ESSENTIAL FUNCTIONS OF THE JOB:

·       Confers with hospitals, doctors’ offices, internal facility staff members, Marketing Coordinators and Case Managers to coordinate and schedule the admission of new residents

·       Does bedside sales at hospitals of open referrals to secure admissions

·       Talks with patients and patient families about strengths of facility

·       Discusses plan of care with Case Managers, Social Workers, and Physicians

·       Attends Healthcare Summits and other beneficial healthcare events in the community hosted by clinicians, Case Management, Social Workers, etc.

·       Follows up with Hospital Case Managers and Social Workers on patient status and discharge date

·       Maintains and updates referral log for facility

·       Notifies Admission Coordinator(s) of new resident admission date and time

·       Issues oral and written instructions to facility regarding specialized equipment needed (ie: wound vac, Bi-Pap, O2, etc)

·       Determines work procedures to maintain sales efforts that secure positive referral flow to the facilities objectives

·       Works with Regional Director of Marketing on collateral that best represents the needs of the Marketer

·       Assists the Admissions Coordinators with suggestions on ordering give-aways and collateral

·       Always maintains a positive demeanor with residents, resident families, and staff

·       Other duties as assigned

QUALIFICATIONS

A minimum of 3 years in healthcare industry and healthcare marketing preferred.; Or equivalent combination of education and experience. Healthcare service sales experience preferred.