Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Lazy River Products is in search of a Director of Marketing for its Admin Team here at our Dracut Headquarters!!
Job Details:
$90,000 Salaried pay basis
**This position is not Remote** Work Schedule requires 100% on-site participation Monday-Friday 8:30am-5:00pm
The Director of Marketing is responsible for driving and directing Lazy River Products’ strategic marketing initiatives, policies, and programs; such as creating solution and company awareness, determining the demand for products and services offered, and identify potential customer and market segments. The Director of Marketing will also prepare competitive intelligence and collect market research/customer feedback to ensure that Lazy River Products is always developing new and innovative products and bringing them to market. This position has a high focus on delivering solutions with the goal of maximizing the company’s revenue and profit while ensuring customer and market mindshare by utilizing all effective means of promotional and advertising tools. This position reports directly to the Chief Operating Officer.
Additional Requirements –
Lazy River Products Benefits Package Includes:
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