Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Doesn’t every marketer want to work on a passion brand? One that is recognized and adored by its audience. One that instantly evokes high energy and positive emotions.
Now is your chance.
If you’re a digitally-minded, idea generator who leads with enthusiasm, then, get ready to showcase your talents as a Marketing Director where you will inspire teams to achieve great outcomes all with a singular mission — advancing UW-Madison as one of the world’s greatest universities.
Bring your brainpower and positive attitude and in return you’ll be energized by a thriving environment and a beautiful campus that is uniquely the University of Wisconsin.
Want to learn more? Read below.
Job Summary:
Provides marketing leadership by defining marketing strategy, identifying audiences and developing campaigns that meet the needs of our alumni and other constituencies. Appreciates and has implemented digital marketing campaigns with a working knowledge of related platforms. Through the strategic use of data, drives decisions based on metrics, reporting and results. Oversees marketing team members and leads their professional growth and marketing acumen. Member of the Marketing Leadership Team. This position is a hybrid role and will require you to work in our Madison, WI office at least two days weekly.
Who is WFAA?The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.
Diversity and Inclusion:
Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.
Develops marketing strategies and delivers campaigns to engage our audience while driving response.
Identifies relevant consumer insights to inform business decisions.
Establishes, monitors and reports on key performance indicators
Human Resource Management
Required Qualifications:
Other Qualifications:
WFAA is committed to provide our employees with an environment that is inspiring, creative and respectful. We offer competitive pay and an excellent benefits program, which includes a 10% 401k contribution after 1 year of service!
The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.
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