Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
JOB: Corporate Marketing Director
Organization: Zoofari Parks, LLC: Virginia Safari Park, Gulf Breeze Zoo, Alabama Safari Park, Texas Zoofari Park
Location: Gulf Breeze, FL
Date: April 2024
:
Full-time, on-site position available for a strong candidate to oversee marketing for Zoofari Parks. We operate growing, dynamic zoological facilities and are hiring staff who best reflect our commitment to animal conservation and preservation, as well as visitor education and entertainment. The ideal candidate must possess a strong knowledge of all marketing avenues and be results driven.
:
· Assess and develop the company’s marketing plan and marketing strategy
· Plan, coordinate and direct marketing efforts
· Build brand awareness, including positioning
· Coordinate marketing projects from beginning to end
· Create and manage advertising campaigns
· Develop and understand finance and budgets
· Oversee and lead the marketing team to strategize and implement marketing campaigns
· Analyze progress and results of marketing campaigns, compiling comprehensive reports on a routine basis
· Oversee the graphic design team and social media coordinators within the department
· Hire and train qualified staff for the Marketing Department as needed
· Oversee websites, social media, camera-ready print ads, brochure fulfillment pieces, billboards, etc.
· Proven experience in marketing and managing a marketing team, 10 years of experience preferred
· Attention to detail
· Robust copywriting skills
· Ability to multitask and possess practical time management skills
· Excellent written, verbal and interpersonal communication skills
· Proven budget management abilities
· Professional work ethic
· Experience and knowledge working with various forms of media
· Proficient in Adobe Creative Suites, social media software
· Ability to work well with support staff and provide leadership and guidance
This is a non-smoking workplace. A portfolio of past marketing jobs and experience will be expected prior to interviews. This is an in-house, full-time corporate staff position. This is NOT a remote work position. No consultants/agencies need respond.
We offer a strong, competitive salary for the right candidate, along with health insurance, 401(k), sick and vacation time package. Bonuses paid as goals are met.
Please send your resume to jmcmaster@zoofariparks.com and mention “Corporate Marketing Director” in the subject line.
Job Type: Full-time
Pay: $65,000.00 - $80,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person
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