Marketing Director jobs in Petaluma, CA

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Sales and Marketing
  • FAIRMONT
  • Sonoma, CA FULL_TIME
  • Job Description

    Oversees the overall revenues of the entire property.

    Develops and executes the property Sales and Marketing plan, and is responsible for directing, coordinating, training, and supervising staff in all Sales, Marketing, Revenue Management, Event Services & Planning, Resort Reservations and Club 1927 related activities to maximize revenue and profits and to improve the hotel's performance in the marketplace.

    Responsible for the Leadership, development and implementation of short- and long-term strategies designed to positively impact all revenue streams. Focus on Rooms, Events, Food & Beverage, Club 1927 and Spa; to include the Sonoma Golf Club and off property catering venues & Winery Partners. Achieve/exceed hotel revenue goals; increase market share performance.

    Create and produce hotel's Annual Multi-Year Commercial Strategy Plan, in partnership with property leaders.

    Create strategic presentations for ownership and internal constituents to best discuss business decisions, business performance strategic plans and associated ROI of initiatives.

    Integrate performance needs of the hotel with the solutions designed by the Fairmont brand enterprise, in each key segment the hotel serves.

    Work in conjunction with Commercial Leadership and Brand e-Commerce teams to build and establish hotel and Club 1927 B2B marketing, digital marketing, social media, public relations and communications channels. Provide guidance/direction to these teams assuring online hotel content is accurate and effective.

    Collaborate with Commercial Leaders to establish optimal business mix; review and validate revenue forecasts, develop strategies for different demand periods; review and approve retail and group pricing strategies.

    Develop, and manage departmental expense budget and forecasts.

    Train and monitor Group, Transient and Events contractual, legal and risk agreement practices.

    Leverage/maximize Sales and Events booking platforms, maintain all company policies and procedures associated with managing these systems.

    Manage Accelerate, including Goal Setting and the Fairmont Sales Incentive Program.

    Identify, recruit, develop and retain best in class Sales and Marketing professionals; while maintaining a person in the pocket for all key positions managed.

    Liaise with Fairmont Global Sales, regional support and brand teams to maximize the performance of the asset.

    Build strong partnerships with Ownership, Sonoma Golf Club, Sonoma County Tourism, Sonoma Valley Tourism Bureau, Vintners and Growers Associations, other key community groups & associations, influencers and 3rd party travel partners.

    Demonstrate a high level of engagement with customers from all market segments.

    Ensure sales manager travel to feeder markets and key tradeshows.

    Research, analyze and monitor financial, technological, and demographic factors, assuring all market opportunities are capitalized on.

    Develop and maintain detailed and real time knowledge of competitor activity; be nimble and manage change accordingly..

    Collocate with Marketing and PR Leadership, oversee the hotel’s activation and promotion activities, leveraging all marketing mediums e.g. print, electronic, direct mail, for all areas of the hotel.

    Actively participate in RM, Sales, PR, Digital, E-Commerce, Operations and Executive Committee meetings as required.

    Direct an integrated approach to Sales, PR, Digital, E-Commerce, Revenue Management, Club, Spa, Resort Reservations and F&B to maximize the profit and positioning of the asset.

    Provide direction to Sales and Catering in determining the ROI of initiatives and business decisions to further maximize profit.

  • 28 Days Ago

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Agricultural Commodity Grader (Poultry) (Open Continuous) (Incentive Available)
  • Agricultural Marketing Service
  • Petaluma, CA FULL_TIME
  • The Agricultural Marketing Service (AMS), Livestock & Poultry (LP) program is responsible for formulating and administering policies for marketing services and regulatory activities related to commodi...
  • 27 Days Ago

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Marketing Representative
  • SERVPRO of Pacific Restoration, Inc.
  • Rohnert Park, CA FULL_TIME
  • Do you love working with people and educating them?Then don’t miss your chance to join our Franchise as a new Marketing Representative. In this position, you will be making a difference each and every...
  • Just Posted

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Marketing Representative
  • SERVPRO of Chesterfield and SERVPRO of Tri-Cities...
  • Rohnert Park, CA FULL_TIME
  • Do you love working with people and educating them? Then don’t miss your chance to join our Franchise as a new Marketing Representative. In this position, you will be making a difference each and ever...
  • 8 Days Ago

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Marketing Representative
  • SERVPRO of Palm Springs
  • Rohnert Park, CA FULL_TIME
  • Do you love working with people and educating them? Then don’t miss your chance to join our Franchise as a new Marketing Representative. In this position, you will be making a difference each and ever...
  • 1 Month Ago

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Marketing Advisor
  • Modus Closing
  • Sonoma, CA FULL_TIME
  • At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we’re revolutionizing the real estate industry with our end-to-end platform that empowers residential real e...
  • 26 Days Ago

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0 Marketing Director jobs found in Petaluma, CA area

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Marketing Manager
  • Fast Forward
  • San Francisco, CA
  • ABOUT FAST FORWARD Tech is ubiquitous. Tech solutions for social problems are not. An emerging class of startups is buil...
  • 4/24/2024 12:00:00 AM

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Social Media Marketing Manager
  • ZAND DERMATOLOGY INC
  • Mill Valley, CA
  • Full-Time SM & Marketing Director - MUST SUBMIT METRICS, PORTFOLIO & 3 SAMPLE POSTS At Zand Dermatology, we are passiona...
  • 4/23/2024 12:00:00 AM

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Marketing Director
  • Nelson Connects
  • Walnut Creek, CA
  • For over 50 years, Nelson Connects has empowered employers and job seekers to achieve their unique versions of success. ...
  • 4/22/2024 12:00:00 AM

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Market Director, Napa, California
  • Concierge Auctions
  • Napa, CA
  • About Us: Concierge Auctions is the world's largest luxury real estate auction marketplace and has redefined how luxury ...
  • 4/22/2024 12:00:00 AM

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Market Director, Sonoma County, California
  • Concierge Auctions
  • Sonoma, CA
  • About Us: Concierge Auctions is the world's largest luxury real estate auction marketplace and has redefined how luxury ...
  • 4/22/2024 12:00:00 AM

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Market Director, San Francisco, California
  • Concierge Auctions
  • San Francisco, CA
  • About Us: Concierge Auctions is the world's largest luxury real estate auction marketplace and has redefined how luxury ...
  • 4/22/2024 12:00:00 AM

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Marketing Director
  • Nelson Connects
  • Walnut Creek, CA
  • For over 50 years, Nelson Connects has empowered employers and job seekers to achieve their unique versions of success. ...
  • 4/20/2024 12:00:00 AM

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Social Media Marketing Manager
  • Zand Dermatology Inc
  • Mill Valley, CA
  • Full-Time SM & Marketing Director - MUST SUBMIT METRICS, PORTFOLIO & 3 SAMPLE POSTS At Zand Dermatology, we are passiona...
  • 4/20/2024 12:00:00 AM

Petaluma /pɛtəˈluːmə/ is a city in Sonoma County, in California's Wine Country, part of the North Bay sub-region of the San Francisco Bay Area, located 37 mi (60 km) north of San Francisco. Its population was 57,941 according to the 2010 Census. The Rancho Petaluma Adobe, located in Petaluma, is a National Historic Landmark. Its construction started in 1836 by order of General Mariano Guadalupe Vallejo, then Commandant of the San Francisco Presidio. It was the center of a 66,000 acre (270-km²) ranch stretching from Petaluma River to Sonoma Creek. The adobe is considered one of the best preserv...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$210,796 to $281,174
Petaluma, California area prices
were up 2.5% from a year ago

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