Marketing Director jobs in Portsmouth, NH

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Marketing
  • RiverWoods Exeter
  • Exeter, NH FULL_TIME
  • Overview

    Director of Marketing

     

    The RiverWoods Group is currently hiring for a Director of Marketing to join our team and support our communities in Exeter, Manchester, and Durham!

     

    We are seeking a dynamic, innovative, and results-driven Director of Marketing to lead our marketing initiatives, ensuring that our brand presence is strong, consistent, and effectively communicated across various platforms.

     

    This role requires a creative and strategic thinker who can establish and execute marketing goals, manage budgets, and lead a team to drive lead generation and brand awareness.

     

    Benefits:

    • Medical and Dental Insurance within 30 days of starting employment
    • 403(b) Retirement plan with a company match
    • Earned Time off, start at 15 days
    • 6 Paid Holidays, 4 Personal Days
    • Wellness Programs
    • On-site fitness opportunities
    • Get paid daily! We've partnered with DailyPay, so you can  work today and get paid tomorrow.
    • Employee meal program
    • Education assistance

    Responsibilities

    Strategic Leadership:

    • Establish and implement strategic direction and goals for digital and print ad spends to optimize lead generation.
    • Create and manage marketing campaigns based on sales trends and industry insights.
    • Develop and oversee the marketing budget, ensuring efficient allocation of resources

    Event Management and Leadership:

    • Coordinate and schedule speakers for events, ensuring they are well-prepared and aligned with our brand values.
    • Be “the face” of RiverWoods at marketing events for prospective residents. Be the lead storyteller in who we are.

    Marketing Material Oversight:

    • Collaborate with agencies for the creation and management of direct mail and advertisements.
    • Manage the reprinting and updating of sales kits and all marketing collateral.

    Digital Presence and Analysis:

    • Oversee the brand's digital presence, including the integrated website, and analyze its performance through monthly reports.
    • Ensure continuous growth in website traffic, engagement metrics, and information requests.
    • Identify and implement new ways to expand our digital presence across a broad audience of prospective residents as well as employees.

    Brand Management:

    • Uphold the integrity of the RiverWoods brand and logo usage as per the style guide.
    • Ensure high visibility of the RiverWoods brand in consumer media and establish key media relationships.
    • Manage and maintain consistent messaging across all communication channels, including social media, newsletters, and invitations.

    Team Leadership:

    • Supervise and mentor the Marketing Manager and Employer Brand Manager.
    • Lead expansion efforts through creative and effective marketing strategies, in collaboration with development partners.

    Media Relations:

    • Draft and disseminate press releases, and guide reporters to appropriate spokespersons.
    • Prepare spokespersons for media interactions and oversee media engagements.

    Content Creation:

    • Possess exceptional writing skills across multiple formats.
    • Oversee the content creation for all social media platforms.

    Innovative Approach:

    • Continuously analyze industry and consumer trends to develop new marketing ideas and tools.
    • Explore and integrate emerging communication platforms, such as TikTok, into marketing strategies.
    • Support and manage special projects as needed, contributing to the overall marketing objectives.

    Qualifications

    • Bachelor’s degree in marketing, Communications, Digital Media, or similar field
    • Minimum of five years’ experience in a marketing management capacity and proven experience in marketing leadership, preferably in the senior living, health care, multi-family, or hospitality industries.
    • Strong analytical skills and demonstrated experience in using data and KPIs to implement and evaluate strategy based on the needs of the organization.
    • Creative thinker with the ability to innovate and adapt in a dynamic environment with excellent communication and presentation skills
    • Proficient in digital marketing tools and platforms and experience in managing budgets and leading a diverse team.

     

    RiverWoods is committed to providing the highest level of service and care to our residents and team members. As such, all employees are required to be fully vaccinated against COVID-19.

     

    RiverWoods Group: Northern New England’s Largest Family of CCRCs

     

    Three Communities, One Philosophy: Providing Community and Peace of Mind

    Since 1994, every day we honor our founding premise: we are here to make things better. Everyone who works here, who serves on our board, who comes to live at one of our communities is connected to this concept. We are about making things better for people, every day. We believe that growing older should enhance, not diminish, the opportunity for a productive and rewarding life.

     

    Each member of our team plays a critical role in achieving our mission: to create community and provide peace of mind to our residents. At RiverWoods, you will have the opportunity to work in a bright, attractive and vibrant community and enjoy a thriving long-term career.

     

    If you’re looking for work that has meaning, purpose, and a future – then RiverWoods is for you.

  • 20 Days Ago

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Marketing Director
  • Confident Med Spa
  • Epping, NH FULL_TIME
  • Job Title: Marketing Director Location: Epping, NH Position Overview:Confident Med Spa, a premier medical aesthetics practice and spa, opened in 2022 and is quickly becoming the fastest growing medica...
  • 1 Day Ago

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Marketing and Admissions Director
  • Genesis HealthCare
  • Dover, NH FULL_TIME
  • Genesis is one of the nations' leading provider of healthcare services from short-term to long-term care and a wide variety of living options and professional clinical services. We are changing how ca...
  • 7 Days Ago

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Director of Admissions and Marketing
  • Webster at Rye
  • Rye, NH OTHER
  • Overview The Director of Admissions and Marketing is responsible for providing a positive experience for referrals and their families interested in joining Webster at Rye. This role plans and provides...
  • 16 Days Ago

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Brand ambassador
  • Interactions Marketing
  • Portsmouth, NH FULL_TIME
  • If you enjoy talking and engaging with people, our Part Time Brand Ambassador role may be exactly what you're looking for! In this role, you'll prepare and pass out samples of products to promote sale...
  • 23 Days Ago

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Part Time Brand Ambassador Inside Whole Foods Market
  • Interactions Marketing
  • Portsmouth, NH PART_TIME
  • If you enjoy talking and engaging with people, our Part Time Brand Ambassador role may be exactly what you're looking for! In this role, you'll prepare and pass out samples of products to promote sale...
  • 26 Days Ago

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0 Marketing Director jobs found in Portsmouth, NH area

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Regional Marketing Manager - Own a Franchise
  • Williamsonheckt
  • Portsmouth, NH
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

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Regional Marketing Manager - Own a Franchise
  • Williamsonheckt
  • Dover, NH
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

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Area Marketing Manager - Northern New England
  • US Foods Holding Corp
  • Seabrook, NH
  • ARE YOU A CURRENT US FOODS EMPLOYEE? PLEASE APPLY DIRECTLY THROUGH OUR INTERNAL WORKDAY CAREER SITE. Join Our Community ...
  • 3/29/2024 12:00:00 AM

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Regional Marketing Manager - Own a Franchise
  • Williamsonheckt
  • Newburyport, MA
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

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Senior Product Marketing Manager
  • Gemline
  • Lawrence, MA
  • Company Background Discover your next career adventure at Gemline, a leading design-centric supplier of consumer product...
  • 3/27/2024 12:00:00 AM

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Retail & Online Marketing Director (North America)
  • Jabra
  • Lowell, MA
  • **ORGANIZATIONAL PLACEMENT / REFERENCE CRITERIA** As Director of North America Retail & Online Marketing you will join G...
  • 3/27/2024 12:00:00 AM

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Marketing Manager
  • USA Ninja Challenge
  • Concord, NH
  • Marketing Manager USA Ninja Challenge is seeking a highly motivated and results-oriented Marketing Manager to join our g...
  • 3/27/2024 12:00:00 AM

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Digital Marketing Manager
  • Robert Half
  • Beverly, MA
  • Our Financial Services client is looking for a Digital Marketing & Communications Manager to join their growing team! Th...
  • 3/25/2024 12:00:00 AM

Portsmouth is a city in Rockingham County, New Hampshire, United States. As of the 2010 census it had a population of 21,233, and in 2017 the estimated population was 21,796. A historic seaport and popular summer tourist destination on the Piscataqua River bordering the state of Maine, Portsmouth was formerly the home of the Strategic Air Command's Pease Air Force Base, since converted to Portsmouth International Airport at Pease. According to the United States Census Bureau, the city has a total area of 16.8 square miles (43.6 km2), of which 15.6 square miles (40.5 km2) is land and 1.2 square...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$193,373 to $257,935
Portsmouth, New Hampshire area prices
were up 1.4% from a year ago

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