Marketing Director jobs in Richmond, VA

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director of Marketing
  • Laurel Health Care Company
  • Richmond, VA FULL_TIME
  • Director of Marketing/ Admissions

    Do you have a background in health care sales and marketing? If you enjoy working with seniors and their families to secure the best care for a post-acute stay, consider the role of Director of Marketing at The Laurels of Bon Air!

    The Director of Marketing manages the facility’s census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers.

    The Laurel Health Care Company offers one of the leading employee benefit packages in the industry. This includes:

    • Comprehensive health insurance - medical, dental and vision
    • 401K with matching funds
    • DailyPay, a voluntary benefit that allows associates at our facilities the ability to access their pay when they need it.
    • Paid time off (beginning after six months of employment) and paid holidays
    • Flexible scheduling
    • Tuition reimbursement and student loan forgiveness
    • Free CNA/STNA certification
    • Zero cost uniforms
    • Legacy,our new virtual community and rewards & recognitions program

    When you work with Laurel Health Care Company, you will join an experienced, hard-working team that values communication and collaboration.

    Why just work when you can help shape a legacy?

    Responsibilities

    Act as a liaison between the facility and the outside community.

    Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.

    Create and execute facility sales and marketing plans and strategies.

    Conduct facility tours for potential guests and families.

    Conduct admission screenings of potential guests; determine level of care, services required, equipment needs and insurance coverage as needed.

    Welcome guest and family upon admission.

    Qualifications

    Bachelor’s degree

    Experience in health care sales, marketing, insurance or commensurate education preferred.

    Experience in managed care or insurance preferred.

    Covid 19 vaccination or acceptable exemption required

    About Laurel Health Care Company

    Laurel Health Care Company (The Laurels) is a national provider of skilled nursing, subacute, rehabilitative, and assisted living services dedicated to achieving the highest standards of care.

    At The Laurels, caring is more than providing excellent medical and guest services. It's also being a companion, and treating each guest with the utmost dignity, respect and compassion. It's what we call "The Laurel Way of Caring", and it comes from within each one of us.

    The Laurels was named a Great Place to Work for 2020 based on approximately 3,500 employee surveys that evaluated more than 60 elements of employee experience on the job, including employee pride in community impact, belief that their work makes a difference, and feeling their work has special meaning.

     

    #IND123

  • 9 Days Ago

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Marketing Activations Director
  • Altria
  • Richmond, VA FULL_TIME
  • OverviewWant to help lead Marketing strategy and Consumer experience for a Fortune 200 Company with iconic brands that are leading transformation? If you have a bachelor’s degree along with ten plus y...
  • 24 Days Ago

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Director, Marketing Insights
  • ThisWay
  • State Farm, VA FULL_TIME
  • Our partner in Arlington, VA, is seeking a Director, Marketing Insights. The role involves supporting the leadership position through data analysis and insights generation to optimize marketing strate...
  • 24 Days Ago

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Director of Communications and Marketing
  • Virginia Commonwealth University (VCU)
  • Richmond, VA FULL_TIME
  • About VCUAt VCU, we Make it Real through learning, research, creativity, service and discovery. These are the hallmarks of the VCU experience. A premier, urban, public research university nationally r...
  • 1 Month Ago

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Admission and Marketing Director-Weekly Pay!
  • Saber Health Group
  • Madison, VA FULL_TIME
  • We are a leader in the long-term care industry operating in 6 different states. It is our commitment to the care of our residents and our staff that sets us apart from the rest. From the development o...
  • 23 Days Ago

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Law Firm Marketing Consultant
  • Precision Legal Marketing
  • Richmond, VA FULL_TIME
  • As one of the fastest growing Law Firm Internet Marketing specific advertising agencies, we are looking to add to our growing national sales team in the Richmond, VA, Raleigh-Durham, NC, Fairfax, VA/W...
  • 15 Days Ago

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0 Marketing Director jobs found in Richmond, VA area

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Marketing Manager
  • Virginia Abrasives Corporation
  • Petersburg, VA
  • The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing c...
  • 3/28/2024 12:00:00 AM

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Email Marketing Manager
  • Experis
  • Richmond, VA
  • Our client, a leading Travel Insurance provider has an immediate need for a Email marketing Manager in Richmond, VA. As ...
  • 3/28/2024 12:00:00 AM

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Farmer's Market Associate
  • AGRIBERRY LLC
  • Mechanicsville, VA
  • Job Description Job Description Job Title: Market Associate Department: Marketing & CSA Reports To: Market Manager / Mar...
  • 3/28/2024 12:00:00 AM

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Marketing Associate
  • Vitalic Associates
  • Chesterfield, VA
  • With years of experience in the communication field, Vitalic Associates has created relationship-based methods focused o...
  • 3/28/2024 12:00:00 AM

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Marketing Manager
  • Activation Capital
  • Richmond, VA
  • Do you believe in the power of innovation to change the world? At Activation Capital, our mission is to grow Virginias c...
  • 3/27/2024 12:00:00 AM

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Outside Sales Representative
  • Marmic Fire & Safety Co.
  • Ashland, VA
  • The Sales Representative responsibilities include assisting the Sales Director in developing key growth sales strategies...
  • 3/26/2024 12:00:00 AM

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Content Marketing Manager
  • LL Flooring
  • Richmond, VA
  • At LL Flooring, we make getting new floors as easy as 1, 2, 3, Floor! With a national presence of over 420 locations, we...
  • 3/25/2024 12:00:00 AM

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Community Instructor RN PRN
  • Henrico Doctors' Hospital Forest
  • Henrico, VA
  • Description Introduction Do you have the career opportunities as a(an) Community Instructor RN PRN you want in your curr...
  • 3/25/2024 12:00:00 AM

Richmond (/ˈrɪtʃmənd/) is the capital of the Commonwealth of Virginia in the United States. It is the center of the Richmond Metropolitan Statistical Area (MSA) and the Greater Richmond Region. Richmond was incorporated in 1742 and has been an independent city since 1871. As of the 2010 census, the city's population was 204,214; in 2016, the population was estimated to be 223,170, making Richmond the fourth-most populous city in Virginia. The Richmond Metropolitan Area has a population of 1,260,029, the third-most populous metro in the state. Richmond is located at the fall line of the James R...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$185,271 to $247,127
Richmond, Virginia area prices
were up 1.2% from a year ago

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