Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Marketing Director is responsible for all functions of the marketing department, including census development, leadership of marketing staff or committee.
Develops and executes strategic marketing plans, including budget development and management. Fosters and manages the BHS and community brand. Analyzes market and competition on a continual basis. Interprets and develops marketing strategy based on reports, legal documents, financial statements, etc.
Qualifications Required
Qualifications Preferred
EEO/AA/Vet Friendly
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