Marketing Director jobs in Sacramento, CA
Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added Marketing Director jobs
Marketing - Director - Brand Marketing
- Golden 1 Talent Acquisition Team
-
Sacramento, CA
FULL_TIME
- TITLE: DIRECTOR BRAND MARKETINGSTATUS: EXEMPTREPORTS TO: CHEIF MARKETING OFFICERDEPARTMENT: MARKETINGJOB CODE: 11594 PAY SCALE: $152,300.00 - $165,000.00 ANNUALLY General Description: The Director, Brand Marketing leads Golden 1’s brand strategy. This position is responsible for building brand awareness and consideration in our key geo-markets. In partnership with Marketing leadership, internal business units, research, product marketing, marketing technology and external agencies, develop and execute marketing strategies to meet or exceed business goals including, and not limited to, membership growth, deposits, and loans granted. Through the successful marketing and positioning of the Credit Union’s products and services, enhances the quality image among its target markets, communities, targeted consumer segments, members, and employees. TASKS, DUTIES, FUNCTIONS: Own and shape Influence strategy and work with leadership to own and shape Golden 1's brand strategy including naming, advertising media mix, media spend, and messaging of campaigns. Be Golden 1’s brand steward, ensuring visual and messaging consistency. Acts as a point-of-contact for the marketing strategy with Sacramento Kings management for Golden 1 Center and other athletic and community sponsorships. Leads the internal Creative Services team which includes driving brand health metrics and performance driven copy and value propositions. Manages both internal and external resources focused on content creation, editing, and design. Obtains the voice of the member and consumer utilizing qualitative and quantitative research materials, customer satisfaction survey responses and results from interaction with member-facing personnel. Foster a positive and engaging work environment by promoting skill development, coaching for improvement and growth, inspiring others through words and actions, ensuring positive employee morale, and embracing Golden 1’s mission, vision, and core values. Manages department operations including development, execution and documentation of efficient, compliant procedures, productivity measurement and improvement, and service level agreements for internal clients. Maintain a thorough understanding of state and federal laws and regulations related to credit union compliance. Effectively manage relationships across multiple agency/creative partners and cross-functional teams. Direct, train, supervise, and evaluate creative services staff. Assist the Chief Marketing Officer as assigned. Develop and maintain an understanding of the pertinent regulatory requirements and risks inherent to job responsibilities, establish, and maintain control activities that mitigate those risks consistent with the Credit Union’s risk appetite, and ensure operational integrity and compliance with applicable regulations. PHYSICAL SKILLS, ABILITIES, AND EXERTION UTILIZED IN THE PERFORMANCE OF THESE TASKS: Prolonged sitting throughout the workday. Effective oral and written communication required to accomplish tasks. Must possess sufficient manual dexterity to skillfully operate an online computer terminal and other standard office equipment, including 10-key, personal computer, facsimile machine and telephone. Unusually long work hours may be required on occasion to accomplish tasks. ORGANIZATIONAL CONTACTS & RELATIONSHIPS: INTERNAL: Leadership, business units within the organization, staff/team reports EXTERNAL: Print/broadcast media, vendors, community organizations, members, and prospective members. QUALIFICATIONS: EDUCATION: Bachelor’s Degree in Marketing or related field. MBA a plus. EXPERIENCE: Ten years or more experience leading creative services. Experience in financial services or another regulated industry a plus. KNOWLEDGE/SKILLS: Knowledge regarding laws, rules, regulations and procedures impacting credit union advertising and marketing activities. Demonstrated financial marketing performance with knowledge of social media, online communications, traditional and digital media, and research. Exceptional oral and written communication skills. Exceptional critical thinking and analytical abilities. Political, popular culture, social media experience and traditional media awareness. Financial services experience preferred. Breadth and depth of marketing knowledge across various media; promotional campaign planning; and adherence/adoption AP Style Guide. Strong management and supervisory skills. Strong interpersonal, organization and management skills. PHYSICAL REQUIREMENTS: Occasional mobility throughout the workday to attend meetings and manage staff and perform other functions. Prolonged sitting throughout the workday. Corrected hearing within normal range required to accomplish tasks. A telephone device to enhance hearing will be provided if needed. Minimal local travel by car or public conveyance for conferences, meetings, vendors and off-site promotional events. REV. 03/19/2024
- 27 Days Ago
Marketing Director
- William Jessup University (4-year Christian University)
-
Rocklin, CA
FULL_TIME
- MAJOR PURPOSE: The Marketing Director will oversee, coordinate, and direct the development of marketing strategies and campaigns for the University for all campus locations, including Online. The Mark...
- 18 Days Ago
Marketing Director
- Siena Skilled Nursing & Rehabilitation Center
-
Auburn, CA
FULL_TIME
- $120,000.00 - $150,000.00 - Overseeing two locations (Gramercy Court in Sacramento, CA and Siena Skilled Nursing and Rehabilitation Center, Auburn, CA) Generations Healthcare is in search of a Marketi...
- Just Posted
Director of Marketing
- CareNeat LLC
-
Sacramento, CA
PART_TIME
- About us CareNeat LLC is a small business in Sacramento, CA. We are professional, supportive, engaging and our goal is to provide nursing facilities with staff, either on as needed basis or contract. ...
- 1 Day Ago
Marketing Director
- Riverpointe Post Acute
-
Carmichael, CA
FULL_TIME
- Riverpointe Post Acute is a 4 star CMS rating skilled nursing facility with 112 beds located in Carmichael, CA. We are currently seeking a talented and dynamic individual to join our team as a Marketi...
- 12 Days Ago
Marketing Director
- riverpointepostacute
-
Carmichael, CA
FULL_TIME
- Purpose of Your Job Position The primary purpose of your job position is to obtain required information and admit residents in an efficient manner, in accordance with established policies and procedur...
- 12 Days Ago
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0 Marketing Director jobs found in Sacramento, CA area
Sales and Marketing Director
- Ivy Park At Otay Ranch
-
Roseville, CA
- Current job opportunities are posted here as they become available.Subscribe to our RSS feeds to receive instant updates...
- 4/24/2024 12:00:00 AM
Parts Manager - Service Manager - Service Advisor
- The Reynolds and Reynolds Company
-
Sacramento, CA
- Position description: Reynolds and Reynolds is looking for experienced automotive professionals to join our consulting t...
- 4/24/2024 12:00:00 AM
Entry Level Marketing Associate
- GWM Inc
-
Folsom, CA
- Find your path to starting a new career with us! We are seeking determined individuals to join our dynamic Entry Level M...
- 4/24/2024 12:00:00 AM
Marketing Associates
- Clark Pacific
-
Sacramento, CA
- The Marketing Associate assists in marketing Clark Pacific products by developing and implementing marketing campaigns i...
- 4/23/2024 12:00:00 AM
Retail Print and Marketing Associate
- Staples
-
Vacaville, CA
- As an Inventory Specialist, you will be collaborative and inclusive in helping our customers while being part of a fun, ...
- 4/23/2024 12:00:00 AM
Marketing Associate
- Eagle Peak Solutions, Inc.
-
Fairfield, CA
- We are a first-rate direct marketing firm in Vallejo with a zeal for promotions and brand management. We are searching f...
- 4/22/2024 12:00:00 AM
Entry Level Marketing Associate
- GWM Inc
-
Sacramento, CA
- Find your path to starting a new career with us! We are seeking determined individuals to join our dynamic Entry Level M...
- 4/22/2024 12:00:00 AM
Retail Sales Print & Marketing Associate
- Staples
-
Roseville, CA
- As a Retail Sales Print Associate, you will be collaborative and inclusive in helping our customers while being part of ...
- 4/20/2024 12:00:00 AM
About Sacramento, California
Sacramento (/ˌsækrəˈmɛntoʊ/ SAK-rə-MEN-toh; Spanish: [sakɾaˈmento]) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento River and the American River in Northern California's Sacramento Valley, Sacramento's estimated 2018 population of 501,334 makes it the sixth-largest city in California and the ninth largest capital in the United States. Sacramento is the seat of the California Assembly, the Governor of California, and Supreme Court of California, making it the state's political center and a hub for lobbying and th...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$203,274 to $271,141
Sacramento, California area prices
were up 2.5% from a year ago
were up 2.5% from a year ago
What does a Marketing Director do?
Marketing Director in Atlanta, GA
In order to drive traffic to a site, Internet marketing directors manage advertising elements like Pay-per-Click and Google AdWords.
December 29, 2019
Here's a look at the typical marketing director job description and salary projections.
January 10, 2020
Marketing Director in Riverside, CA
The industry where you are pursuing a position as a director also matters.
December 27, 2019
Marketing Director in Winston Salem, NC
Marketing comes up with an exciting new strategy based on cutting-edge research, but the sales team refuses to support it because it views the it as yet another unrealistic plan based on hypothetical concepts without real-world applications, which may hurt commissions.
December 14, 2019