Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Description
We are seeking an innovative Marketing Director to lead the promotion of our rapidly growing brands. This role is responsible for providing strategic, visionary, and ongoing leadership as it relates to the all The Ground’s web and social media presence, digital communications, and broader marketing efforts. Each brand within the Ground ecosystem has undergone thorough brand identity work and now needs a leader to ensure the execution of tone, feel and essence of each brand is communicated clearly.
The Ground is based in the beautiful Willamette Valley and is a business that connects farm, food, and people through hospitality. The Marketing Director will communicate the mission of The Ground and its entities, threading our voice and tone throughout consumer messaging.
Requirements
Responsibilities for Marketing Director
Qualifications
Benefits: Benefits include health, vision, dental, life insurance, 401(k).
About The Ground
The Ground is a hospitality business based in beautiful Willamette Valley that exists to realize human potential in harmony with the planet. It is a collection of experiences and destinations rooted in conscious, loving hospitality in service to all with a philosophy of belonging that comes to life through our three core businesses: Hospitality, Regenerative Farming, and Connections.
The Ground is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re interested in this role, but your experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may just be the right candidate for this or other roles at The Ground.
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