Marketing Director jobs in San Antonio, TX

Drive Growth & Change Lives

Are you passionate about driving business growth, building future leaders, and making a real difference in people’s lives? Come be a part of our #calregionalfamily as our Director of Marketing and help develop the heroes of tomorrow. We only hire smart, fun, and energetic people. Please don’t apply if you are boring.

“CALRegional has significantly contributed to my professional growth; every day is an opportunity to learn and improve.” – Stephanie D., Social Media Marketing Specialist

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Who We’re Looking For

We are looking for a visionary Director of Marketing to lead our online and offline marketing efforts at our San Antonio, TX, location. We are interested in candidates who are looking to work for a company that is passionate about changing lives and helping build the healthcare workforce! Applicants must be able to travel onsite to our office in San Antonio, TX, to be considered. This position reports directly to the Chief Operating Officer.

Duties & Responsibilities:

• Lead development and implementation of online and offline marketing strategy for CA, TX, and AZ healthcare training programs.
• Collaborate with department managers and partners to create effective, proactive, and engaging marketing for existing and new programs.
• Developing and maintaining email, social, PPC, and SMS campaigns for new and existing markets that will increase website traffic, leads, and enrollments.
• Leading marketing team to achieve strategic goals, hit deadlines, and deliver measurable results.
• Onboarding new partners for website and marketing campaigns and serving as the primary contact for their marketing needs.
• Working closely with third-party website developers to maintain website and continuously improve UI/UX.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
• Responsible for maintaining weekly marketing report to evaluate KPIs, monitor marketing budget, and track ROAS for paid media.
• Maintain marketing calendars and identify short- and long-term scheduling and resource needs for upcoming campaigns and events.
• Manage and enhance online presence and reputation, including social media platforms and review websites such as GMB and Yelp.
• Maintaining market awareness of industry trends, creating best practices, and using insights to develop and implement marketing plans across the business and competitive landscape to identify opportunities.
• Perform other responsibilities and projects as directed by the Chief Operating Officer.
• Oversee the design, production, and distribution of print advertising and company merchandise.

Qualifications:

• Bachelor's degree in marketing, business, advertising, or a related field required.
• Must be able to travel onsite to San Antonio, TX office.
• 7 years of marketing experience required.
• 3 years marketing experience in a director role required.
• Ability to manage and grow direct reports.
• Experience in healthcare or education industry preferred.
• Experience with CRM tools & analytics systems such as Google Analytics preferred.
• Experience with A/B testing, SEO, email campaigns, etc.
• Demonstrated experience implementing a successful marketing plan.
• Ability to think both strategically and tactically.
• Strong attention to detail, creative-thinking, and problem-solving skills.
• Excellent verbal and written communication skills, copywriting experience required.
• Self-motivated and works well with limited direction.
• Organized with ability to follow-up on and manage details.

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What We Offer

Compensation: $90,000 - $110,000 salary plus discretionary bonus.

We offer generous pay along with health benefits we are proud of. Our health benefits include medical, dental, vision, and complimentary life insurance plans.

We offer discretionary bonuses, raises, and promotions based on company and personal performance. We are known for rewarding our employees and sharing our successes with the team.

We value work-life balance and self-care. Our work schedule is based on a 34-hour work week giving our employees more time to take care of personal needs. This specific position can be