Marketing Director jobs in Santa Rosa, CA

Marketing Director directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, projects, and deliverables. Being a Marketing Director oversees critical marketing functions, including market research, communications, and product planning. Utilizes technology and data to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, Marketing Director develops budgets, resources, and teams to execute short-term and long-term marketing plans. Requires a bachelor's degree. Typically reports to senior management. The Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Director, E-commerce Marketing
  • Better Talent Advisors
  • Santa Rosa, CA FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

     

    ABOUT US

    We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

     

    ABOUT THE ROLE

    Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

     

    DUTIES & RESPONSIBILITIES

    - Drive the overall E-commerce marketing strategy to double online sales within 12 months

    - Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

    - Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

    - Source and manage vendors, contractors, and partners with an emphasis on offshoring

    - Design, implement, and manage various projects and programs

    - Design and execute various paid and organic acquisition strategies including online and other media channels

    - Hire and grow an internal team as needed

     

    EXPERIENCE AND QUALIFICATIONS

    The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

    • First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
    • You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
    • You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
    • You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
    • You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
    • Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
    • Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
    • Experienced sourcing and managing offshore teams for projects and programs both long and short term
    • Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
    • Strong plus if you have built an e-commerce function from the ground up

     

    WHAT'S IN IT FOR YOU?

    • Generous base salary and bonus structure (DOE)
    • Full benefits including health insurance, 401(k) with company match, etc
    • Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
    • 100% work from home
    • High relevance and impact in the company. Reporting to CEO and COO.
  • 19 Days Ago

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Director Marketing ($110,000-$120,000)
  • Flamingo Resort
  • Santa Rosa, CA FULL_TIME
  • Job Summary: "It's Not How We Work, It's How We Live" We are looking for a Director of Marketing to join the team at The Flamingo Resort in beautiful Santa Rosa, CA. At Evolution Hospitality, the Life...
  • 10 Days Ago

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Cannabis Brand Ambassador
  • Colab Marketing
  • Santa Rosa, CA CONTRACTOR,PART_TIME
  • About Us:At Colab Marketing Group, we specialize in creating authentic connections between brands and their audiences. Through event staffing, brand enhancement, and strategic event planning, we aim t...
  • 1 Day Ago

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Summer Sales Intern 2024
  • Aruza Marketing LLC
  • Santa Rosa, CA INTERN
  • The Aruza Marketing Internship provides individuals the opportunity to learn vital skills in sales, persuasion, work ethic, and professional communication. Upon completion of the internship you will b...
  • 20 Days Ago

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Marketing coordinator
  • O'Reilly Media Inc
  • Sebastopol, CA FULL_TIME
  • Description About the team At O'Reilly, Enterprise Marketing is an integral part of the company's success. This team utilizes a powerful combination of marketing strategies to help meet company goals,...
  • 2 Days Ago

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Marketing Manager
  • SingleThread Farm - Restaurant - Inn
  • Healdsburg, CA FULL_TIME
  • Compensation Benefits Pay Scale: $90,000 - $100,000/year * Medical, Dental, Vision Plans Paid Time Off - Including Vacation, Sick and Mental Health Time Off 401(k) w/ company discretionary match Flexi...
  • 26 Days Ago

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0 Marketing Director jobs found in Santa Rosa, CA area

According to the United States Census Bureau, the city has a total area of 41.50 sq mi (107.5 km2), of which 41.29 sq mi (106.9 km2) is land and 0.205 sq mi (0.5 km2) (0.49%) is water. The city is part of the North Bay region, which includes such cities as Petaluma, Rohnert Park, Windsor, and smaller cities as Sonoma, Healdsburg, Sebastopol. It lies along the US Route 101 corridor, approximately 55 miles (89 km) north of San Francisco, via the Golden Gate Bridge. Santa Rosa lies on the Santa Rosa Plain. The city's eastern extremities stretch into the Valley of the Moon, and the Sonoma Creek wa...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Director jobs
$207,290 to $276,498
Santa Rosa, California area prices
were up 2.5% from a year ago

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