Marketing Director jobs in Wilmington, NC

BASIC PURPOSE:

 Crystal Bluffs is looking for a Director of Marketing to join our team! The purpose of the Director of Marketing is to maintain relationships and communicate with the stakeholders to include community partners, referral sources, staff and organization. Conduct and develop marketing programs, travel, speak before groups, assist in recruiting, and manage customer service objectives. The person holding this position is delegated the responsibility for carrying out the assigned duties and responsibilities in accordance with current existing federal and state regulations and established facility policies and procedures.

Essential Physical Functions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear, use hands to finger, grasp, handle, feel or operate objects, tools or controls. The employee is occasionally required to climb, balance, stoop, kneel, crouch, reach with hands and arms, walk; lift push or pull objects up to 20 pounds. Hand-eye coordination is necessary to operate computers and various pieces of office equipment. Specific vision abilities required by this job include close vision and the ability to adjust focus.

EXPOSURE RISK:

 Tasks assigned to this position may involve potential and/or direct exposure to blood, body fluids, infectious disease, air contaminants, and hazardous chemicals.

MAJOR WORK ACTIVITIES:

1)     Serves as liaison for facility and referral sources including hospitals, physician offices, community organizations, educational institutions and agencies.

2)     Lead customer service efforts and develop sustainable improvement model for residents and staff.

3)     Maintain effective and timely communication with facility administrator, key referral sources and partners.

4)     Conduct tours and events at facilities and grounds for potential residents, families, community, and representatives from placement agencies and organizations.

5)     Hold community educational programs particularly those that relate to the psychosocial needs of the elderly, community resources, admission requirements, staffing opportunities and facility development.

6)     Takes initiative; seeks opportunities to improve patient and staff experience, validate differentiation to referral partners and improve facility outcomes.

7)     Develop presentations and present before groups relative to health-care open positions available. Effectively network and market appropriate resources.

8)     Serve as a back-up to Admissions Coordinator and partner with facility leadership.

9)     Maintain professional confidentiality.

10)  Develop long-range and short-range marketing plans, establishing goals and objectives.

11)  Prepare daily and weekly reports and monthly and annual summaries of community activities, facility events and staff engagements. Conduct internal and external statistics based on activities, survey and results.

12)  Develops and market to outside referral sources, healthcare providers, colleagues, educational institutions (colleges and high schools) and career centers.

13)  Fulfill advertising needs of the facility.

14)  Participation in community civic organizations and associations as appropriate.

15)  Manage resident and staff satisfaction surveys through quality assurance (QA) process.

 DEMONSTRATES PERSONAL ACCOUNTABILITY:

1)     Completes assigned tasks in a timely manner and keeps appropriate persons informed of problems.

2)     Completes assigned tasks in a manner to enhance patient and staff satisfaction.

3)     Demonstrate regulatory and confidentiality knowledge and fulfill requirements.

4)     Attends required meetings as determined by the managing authority.

5)     Demonstrates appropriate use of Standard Precautions and Personal Protective Equipment.

6)     Demonstrates adherence to a professional appearance in accordance with the facility dress code.

7)     Completes mandatory requirements as below, but not limited to:

a.     Mandatory Education:  Resident Rights/Abuse; Safety; Disaster Management; Infection Control/Bloodborne Pathogens; Corporate Compliance; Customer Service; HIPAA

b.     Obtains annual TB testing according to facility policy/practice.

c.      Maintains educational requirements related to the governing/licensing body as appropriate.

WORK HOURS:

1)     Works scheduled hours in accordance with the definition of status (i.e. Full-Time)

2)     May be required to work beyond normally scheduled hours, weekends, and holidays when necessary to meet patient care or facility needs.

3)     Is subject to call back during emergency condition (e.g. weather, evacuations, post-disaster, etc.)

MINIMUM QUALIFICATIONS

Education:                 A minimum of a high school diploma required.  Two years or more of attendance at an accredited college with a minor or major in marketing, communications and/or related field preferred. 

Experience:                Healthcare, human services, public relations, social services, marketing

 License:                      Non-applicable