Marketing Director jobs in Winston Salem, NC

Job Description

We are looking for someone with a holistic marketing background who can innovate and bring new ideas for our demographics generating leads to grow our company. Our ideal candidate has experience developing and executing marketing campaigns within the financial/insurance industry with the purpose to bring the right clients to our doorstep. He/she will work with a team to develop and coordinate marketing events/activities, long-term goals/strategies, thriving with the changing needs of our environment. In this position, you will be working in collaboration with a team to accomplish set deadlines and maintain KPI metrics.  This is an opportunity for a passionate person who wants to use your lead-generating abilities and  become a valuable member of a positive environment.

Team Role Objectives

• Develop and maintain marketing lead channels to create first visits
• Lead the execution of marketing programs through completion
• Analyze trends, market analysis, and marketing best practice
• Develop analytics reporting across multiple platforms

Team Responsibilities

• Work with external creative teams, developing briefs while guiding creative content in print, digital, and video assets
• Conceptualize and execute campaigns across the prospect and client lifecycle, development of consistency of messaging
• Manage content and updates, participating in events, documenting business processes
• Gather customer and market insights for outreach strategies and generate ideal leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis for direction in campaigns
• Coordinate with internal and external teams regarding marketing programs and strategies
• Manage/coordinate/collaborate the creation and marketing of our various media platforms: TV, Radio, Vid-casts, Podcasts with external digital professional

Qualifications

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing and implementing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools
• Excellent Interpersonal Skills
• Positive Attitude and an Extraordinary Client Service Awareness
• Handles pressure and deadlines well
• Excellent Organizational and Time Management Skills
• Minimum of 10 Years Previous Marketing experience
• Flexible schedule for events management
• Salary, Health Benefits, Optional HSA Plan, Bonuses, 401k with 4% Match, PTO