Marketing Manager jobs in Longview, TX

Marketing Manager manages the projects and execution of marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the marketing vision into specific projects, action plans, and tactics. Being a Marketing Manager oversees critical marketing functions to ensure the information and support for programs are effectively delivered. Establishes robust data streams and analytical processes to track and Identify changes in customers, competitors, and business climate and enable responsive marketing activities. Additionally, Marketing Manager develops effective marketing teams and scalable processes to execute short-term and long-term marketing plans. Manages vendor selection, relationships, and budgets. Typically requires a bachelor's degree. Typically reports to a director. The Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

Recently Added Marketing Manager jobs

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Marketing Manager
  • Heaton Eye Associates
  • Tyler, TX FULL_TIME
  • About the Practice:
    Heaton Eye Associates has been serving East Texas vision needs for more than 40 years, with three locations offering state-of-the-art technology and services, including primary vision care, pediatrics, oculoplastic, glaucoma, cosmetic, and world-class laser surgery. Recently, Heaton Eye was named Best Place in East Texas to have LASIK by Tyler Morning Telegraph readers. Our dedicated physicians strive to enhance the quality of our patient's lives by providing reassurance, improving and maintaining vision, and preventing blindness through treatment and education.

    About the Area:
    Our East Texas locations in Tyler, Longview and Athens offer year-round activities the entire family can enjoy. In Longview, you can experience Texas' rich history and culture. Tyler is surrounded by 25 prime sporting lakes, offering wonderful opportunities for fishing and boating. In the spring, Tyler residents enjoy the colorful spring flowers. Athens, whose tagline is Hamburgers-Heritage-Texas, has the charm of a small, southern town while still retaining many qualities of a larger city and is home to the East Texas Arboretum and Botanical Society.
    Job Summary and Responsibilities:
    The marketing manager will oversee the day-to-day marketing department duties and activities. Collaborate with the business team to uncover insights for developing marketing and branding strategies for existing and new patients. Understand key performance metrics and tracking tools for marketing research, forecasts, competitor analyses, campaign results, consumer trends, and translate results into actionable insights for the marketing team. 
    Experience:
    Minimum of 5 Years of experience in marketing, with a focus on ophthalmology or healthcare industry preferred.    
    Certification/Licensure:
    None Required  
    Education:
    Bachelor's degree (or equivalent) in Marketing, Advertising, or Communications. 

    Responsibilities:      
    • Develop comprehensive marketing strategy to drive marketing campaigns, promotions, and advertising initiatives to attract new patients and drive patient engagement. 
    • Provide leadership, mentorship, and guidance to the marketing team, fostering a culture of creativity, collaboration, and excellence. 
    • Manage the company's online presence, including websites content, search engine optimization (SEC), and social media platforms to enhance visibility and engagement. 
    • Manage relationships with vendors that support marketing efforts. 
    • Collaborate with internal stakeholders, including physicians, operations team, and executive leadership, to ensure alignment and integration of marketing efforts with overall business objectives. 
    • Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company. 
    • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of the marketing initiatives and make data-driven recommendations for optimization. 
    • Develop and manage marketing budget, forecasts, and ROI analysis to ensure efficient allocation of resources and maximize return of investment. 
    • Create and maintain a successful brand and image that attracts customers to the services offered. 
    • Represent the company at industry events, conferences, and networking opportunities to build relationships and enhance brand visibility within the community. 
    Required skills and qualifications:  
    • Successful track record in senior marketing role and campaign creation.
    • Excellent leadership, communication, and decision-making skills. 
    • Experience in digital and print marketing, content marketing, and social media marketing. 
    • Proven ability to plan, create and manage budgets. 
    • Proven ability to create a strategic marketing plan. 
    • Proven ability to conduct analytical and insight reporting. 
    • Proven track record of developing and implementing successful marketing strategies that drive business growth and achieve revenue targets. 
    • Strong understanding of digital marketing tactics, including SEO, SEM, social media, email marketing, and content marketing.
    • Excellent analytical skills with the ability to interpret data, analyze trends, and identify actionable insights.
    • Demonstrated leadership abilities with experience leading and motivating cross-functional teams. 
    • Exceptional communications skills, both written and verbal, with the ability to effectively present ideas and influences stakeholders at all levels. 
    • Creative thinker with a passion for innovation and continuous improvement. 
    • Detail-oriented, organized, and able to manage multiple projects simultaneously in a fast-paced environment. 

    Preferred skills and qualifications: 

    • Ophthalmology knowledge.
    • Proficiency with HTML, content management systems, and design software. 
    • Established a roster of media and PR contacts.
    • Desire to grow professionally through ongoing education.
    Benefits:  
    • Affordable Health and Dental
    • Vision Care
    • Life Insurance
    • PTO
    • 401K
  • 5 Days Ago
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Technical Marketing Manager
  • EG4 Electronics
  • Sulphur, TX FULL_TIME
  • Job Description As the Technical Marketing Manager for the solar industry, you will be responsible for understanding and advocating for our customers, shaping and then executing our marketing strategi...
  • 17 Days Ago
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Email Marketing Manager
  • SIGNATURE SOLAR LLC
  • Sulphur, TX FULL_TIME
  • Location: Sulphur Spring, Tx (Hybrid Schedule) Job DescriptionDo you have a knack for getting the right emails into the right inboxes at the right times? Do you live to see those open and click-throug...
  • 17 Days Ago
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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Longview, TX FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 20 Days Ago
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Marketing and Communications Manager
  • CASA for Kids of East Texas
  • Tyler, TX FULL_TIME
  • The Marketing and Communications Manager plays a pivotal role in enhancing the online presence of CASA for Kids of East Texas and engaging the community. This individual will manage various digital pl...
  • 7 Days Ago
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Solar Technical Marketing Manager
  • SIGNATURE SOLAR LLC
  • Sulphur, TX FULL_TIME
  • Location: Sulphur Springs, Tx (Hybrid Scheduled) Job DescriptionAs the Technical Marketing Manager for the solar industry, you will be responsible for understanding and advocating for our customers, s...
  • 8 Days Ago
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0 Marketing Manager jobs found in Longview, TX area

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Brand Marketing Associate
  • HAI Connections
  • Longview, TX
  • We are searching for a motivated Brand Marketing Associate to join our sales and promotional marketing department. The B...
  • 4/24/2024 12:00:00 AM
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Maintenance Supervisor - Hickory Trails Apartments
  • Asset Living
  • Longview, TX
  • Company Overview Asset Living is a third-party management firm and a proven partner in fostering thriving communities na...
  • 4/24/2024 12:00:00 AM
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Remote Licensed Marriage and Family Therapist
  • Headway
  • Longview, TX
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/24/2024 12:00:00 AM
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Remote Licensed Mental Health Therapist
  • Headway
  • Longview, TX
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/23/2024 12:00:00 AM
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Field Sales and Marketing Representative
  • Techtronic Industries - TTI
  • Longview, TX
  • FIELD SALES AND MARKETING REPRESENTATIVE – Techtronic Industries, NA (TTI) About Us: TTI (Techtronic Industries) is a fa...
  • 4/21/2024 12:00:00 AM
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Office Manager - Marketing Assistant
  • Ministry HR Group
  • Tyler, TX
  • Bright Path HR / Ministry HR Group is a Texas-based HR Consulting firm focusing on providing inviting Human Resources so...
  • 4/20/2024 12:00:00 AM
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Remote Licensed Mental Health Counselor
  • Headway
  • Longview, TX
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/20/2024 12:00:00 AM
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Remote Licensed Psychiatric Nurse Practitioner
  • Headway
  • Longview, TX
  • Mental health clinicians use Headway in a number of ways, ranging from conducting psychotherapy sessions with patients t...
  • 4/20/2024 12:00:00 AM
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About Longview, Texas

Longview is the forty-fifth largest city in the state of Texas. The city is mostly located in Gregg County, of which it is the county seat; a small part of Longview extends into the western part of neighboring Harrison County. Longview is located in East Texas, where Interstate 20 and U.S. Highways 80 and 259 converge just north of the Sabine River. According to the 2010 U.S. census, the city had a population of 80,455. The estimated population in 2017 was 81,522. Longview is the principal city of the Longview metropolitan statistical area, comprising Gregg, Upshur, and Rusk counties. The popu...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Manager jobs
$101,545 to $137,299
Longview, Texas area prices
were up 1.2% from a year ago
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What does a Marketing Manager do?

Marketing Manager in Wilmington, NC
Marketing managers can be found in advertising, marketing and public relations companies, or in-house marketing departments of large corporations and organizations.
December 04, 2019
Marketing Manager in Dothan, AL
Some training or experience working in marketing is usually also essential, since managers are usually considered senior-level employees.
November 26, 2019
Marketing Manager in Wilmington, DE
But then if you are an in-house Digital Marketing Manager then you might employ an agency who specialises in Usability.
October 20, 2019