Marketing Manager jobs in Parkersburg, WV

As an Email Marketing Manager, you will be responsible for overseeing the strategy, planning, development, execution, and analysis of email and SMS/MMS marketing campaigns. You will play a pivotal role in driving engagement, conversion, and retention through strategic email communication. The ideal candidate will possess a blend of creativity, analytical skills, and technical proficiency to optimize email marketing efforts effectively.

ESSENTIAL FUNCTIONS

1. Campaign Strategy:

• Develop and execute comprehensive email and SMS marketing strategies aligned with organizational goals and marketing objectives.
• Collaborate with cross-functional teams to integrate campaigns with broader marketing and promotional initiatives.
• Segment email lists based on demographics, behavior, and other relevant factors to personalize content and maximize engagement.
• Work with ESP partners and company stakeholders to identify new campaign opportunities using ESP technologies.

2. Content Development and Optimization:

• Create compelling, relevant, and targeted email content, including copy, visuals, and calls-to-action.
• Conduct A/B testing on various elements of email campaigns (subject lines, content, layout, etc.) to optimize performance and drive key metrics such as open rates, click-through rates, and conversions.
• Continuously refine content strategies based on data-driven insights and industry best practices.
• Work closely with the Woodcraft Creative Team to develop engaging and performing graphics.

3. Email Automation and Workflow Management:

• Utilize ESP automation tools and work with our partners to set up and manage automated email campaigns, drip sequences, triggered emails and SMS or MMS campaigns.
• Develop and maintain email marketing calendars, schedules, and workflows to ensure timely deployment and optimal campaign performance.

4. Performance Tracking and Analysis:

• Monitor and analyze key email marketing metrics, such as deliverability, engagement, conversion rates, and ROI.
• Generate regular reports on campaign performance, providing actionable insights and recommendations for optimization.
• Implement tracking mechanisms and attribution models to measure the impact of email marketing efforts on overall business objectives.

5. Compliance and Deliverability:

• Ensure compliance with relevant regulations (e.g., CAN-SPAM, GDPR) and best practices for email marketing.
• Monitor email deliverability and reputation metrics, proactively addressing any issues that may affect inbox placement and sender reputation.

6. Continuous Learning and Innovation:

• Stay abreast of emerging trends, technologies, and best practices in email marketing.
• Experiment with new approaches, tools, and techniques to enhance the effectiveness and efficiency of email campaigns.

7. Store Training, Support and Development:

• Train and support franchisee and corporate store managers and RFCs on the use of our ESP (Listrak).
• Offer guidance and instill a culture of proper email use and industry best practices.
• Work with the Creative Team to develop useful and performing creatives and templates for store use.
• Communicate with stores about monthly email marketing plans, changes to the program, improvements and any marketing email or SMS-related happenings relevant to their business.

JOB SPECIFIC COMPETENCIES

• Proficiency with email marketing platforms (e.g., Listrak, Bronto, Mailchimp, Constant Contact, Klaviyo or similar) and/or other marketing automation tools.
• Excellent copywriting and content creation skills, with an ability to craft engaging, persuasive messaging.
• Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions. Knowledge of how to use GA4, SEMrush, GSC or similar analytics tools a strong plus.
• Familiarity with HTML/CSS and email design best practices is a plus.
• Should know how to use Microsoft Office products (Word, Excel, Outlook)
• Experience with Adobe CS applications a plus (Photoshop, Illustrator, InDesign, Dreamweaver)
• Detail-oriented, with a focus on quality and accuracy in all aspects of campaign execution.
• Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.
• Effective communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.

QUALIFICATIONS AND EDUCATION REQUIREMENTS

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).
• Proven experience in email marketing, with a strong track record of designing and executing successful campaigns.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Experience level:

• 3 years

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Parkersburg, WV 26105: Relocate before starting work (Required)

Work Location: In person