Marketing Manager jobs in Rochester, MN

Are you a marketing mastermind passionate about the home services industry? This dynamic role as Marketing Manager offers an exciting opportunity to help drive brand awareness, customer engagement, and revenue growth for local Home Services brands within a specific region. As a strategic marketer, you'll leverage your expertise to help craft impactful marketing campaigns, work with a high-performing team, and ensure marketing efforts seamlessly align with the overall company vision.

Key Responsibilities:

Strategic Planning & Market Insights:

• Develop and execute comprehensive marketing plans tailored to sales objectives, aligned with our unique value propositions and company goals.
• Conduct in-depth market research to identify regional trends, competitor activity, and emerging opportunities to inform strategic decision-making.
• Collaborate closely with cross-functional teams (product, sales, business development) to ensure marketing initiatives seamlessly integrate with broader business objectives.

Leadership & Performance:

• Collaborate with a high-performing regional marketing team, contributing to and benefiting from mentorship, guidance, and ongoing coaching.
• Build strong relationships with other marketing leaders across the region to share best practices and drive collective success.
• Establish clear performance metrics and KPIs to track progress, measure campaign effectiveness, and identify areas for improvement.

Integrated Marketing Campaigns:

• Help craft and execute data-driven, integrated marketing campaigns across traditional and digital channels, including:
• Online: Paid advertising (PPC, social media), SEO, content marketing, email marketing
• Offline: Community events, traditional media, print advertising, sponsorships
• Collaborate within other regional contacts to ensure brand consistency and adherence to marketing guidelines and SOPs.
• Continuously monitor and analyze campaign performance, leveraging data insights to optimize results and maximize ROI.
• Support brand transitions within the region (tuck-ins, co-branding, communication plans)

Budget Management & Financial Acumen:

• Assist in developing and managing marketing budgets effectively, ensuring efficient allocation of resources to maximize return on investment (ROI).
• Provide regular budget updates and reports to leadership, highlighting key achievements and expenditures.
• Follow proper spend tracking and maintain accurate records within company budget systems.

Stakeholder Engagement & Relationship Building:

• Cultivate strong relationships with key stakeholders, including sales teams, marketing channel partners, local influencers, and industry media.
• Collaborate closely with sales teams to ensure marketing initiatives directly support and amplify sales efforts.

Metrics & Reporting:

• Help define and track key performance indicators (KPIs)
• Generate regular reports for leadership, summarizing campaign performance, ROI metrics, and actionable insights.
• Adhere to corporate reporting standards and marketing operations protocols including weekly meetings as well as rollup reporting to company metrics.

Compliance & Brand Stewardship:

• Ensure all marketing activities comply with legal and regulatory requirements, upholding brand guidelines and ethical marketing practices.
• Maintain brand consistency across all marketing materials and communications, safeguarding brand integrity.

Qualifications:

• Minimum 3 years of experience in a marketing role, preferably within the HVAC industry or a related home services or lead gen marketing environment.
• Proven track record of success in developing and executing impactful marketing campaigns that drive measurable results.
• Ability to work closely with a team in a fast pace and dynamic environment
• Exceptional analytical and problem-solving skills to navigate complex challenges and identify strategic opportunities.
• Deep understanding of digital marketing channels (PPC, social media, content marketing, SEO) and traditional marketing tactics.
• Excellent communication and interpersonal skills to build rapport with stakeholders at all levels.
• Budget management expertise and a keen eye for maximizing ROI.
• Passion for the Home Services industry and a strong understanding of market trends and customer needs.
• Bachelor's degree in marketing, business, or a related field preferred
• Intermediate to expert ability in Photoshop, InDesign, PremierPro desired

This role offers a unique opportunity to:

• Make a significant impact on the success of multiple home services brands in a dynamic and growing industry.
• Help develop and execute strategic marketing campaigns that drive brand awareness, engagement, and revenue.
• Work in a fast-paced environment with a results-oriented mindset.
• Be part of a supportive and collaborative corporate culture.

If you are a passionate marketing leader with a proven track record of success and a desire to make a real difference, we encourage you to apply!

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 2 years (Required)

Ability to Relocate:

• Menomonie, WI 54751: Relocate before starting work (Required)

Work Location: In person