Marketing Specialist jobs in Allentown, PA

Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)

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Marketing Specialist
  • Lehigh County Agricultural Society - The Great Allentown Fair
  • Allentown, PA FULL_TIME
  • Marketing Specialist

    The Lehigh County Agricultural Society is the nonprofit owner and operator of The Allentown Fairgrounds and The Great Allentown Fair. The Great Allentown Fair is a six day entertainment and educational event attracting hundreds of thousands of visitors each year and ranked in the Top 75 of its kind in North America. The Fair’s Marketing Department controls a $2.5 million entertainment budget, it also operates an in-house advertising agency. The department procures and negotiates corporate sponsorships, maintains media and public relations, and interacts with all other Fair departments.

    The Marketing Specialist is a prominent role in the fair’s marketing department. This position works directly with the Marketing & Entertainment Manager and is essential in implementing the year’s marketing programs, advertising, and programming.

    These assignments vary based on the ever-changing media marketplace.

    Duties include:

    · Develop, sell, maintain and coordinate all sponsorships

    · Design ads, flyers, graphics, and other marketing materials

    · Advertise and promote all shows and overall fair

    · Draft, distribute and pitch news releases, media alerts and other stories

    · Work with media and artist’s management on strategies to promote and publicize the overall fair and concerts and work directly with press for onsite coverage

    · Develop and distribute media kits

    · Maintain the fair’s website and social media channels

    · Develop, manage and track marketing budgets and spends

    · Other day to day duties as assigned

    Knowledge of:

    · Proficient in Adobe Creative Cloud with strong knowledge in Photoshop, InDesign, Illustrator and Microsoft Office Suites

    · Strong verbal and written communication skills

    · Well organized

    · Negotiating, amending and preparing contracts

    · Ability to maintain confidentiality

    · Ability to handle many tasks simultaneously

    · Creative writing and strong proofreading skills

    · Artistic eye for marketing materials

    · Excellent written and verbal communication skills

    · Working additional hours beyond regularly scheduled hours as requested by management

    · Meet stringent deadlines.

    Job Type: Full-time

    Pay: From $56,000.00 per year

    Benefits:

    • Dental insurance
    • Health insurance
    • Paid time off

    Schedule:

    • 8 hour shift
    • Monday to Friday

    Ability to Relocate:

    • Allentown, PA 18104: Relocate before starting work (Required)

    Work Location: In person

  • 14 Days Ago

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Field Marketing Specialist 2
  • Sodexo
  • BETHLEHEM, PA FULL_TIME
  • Unit Description Inspire students through food, and teach them what’s possible through sustainable resources. *NOT A REMOTE POSITION* Sodexo is seeking an experienced Field Marketing Specialist 2 for ...
  • 24 Days Ago

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Digital Marketing Specialist
  • Clutch Group, Inc.
  • Lehigh, PA FULL_TIME
  • Role/Title: Digital Marketing Specialist Location: Lehigh Valley, PA Rate Range: $60-90k DOE Hybrid- 3 days onsite Clutch Creative is a rapidly growing staffing agency. We support our clients by ident...
  • 25 Days Ago

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Dynamic Marketing Specialist
  • Dual Temp Company, Inc.
  • Allentown, PA FULL_TIME
  • To continue our growth, Dual Temp Company is searching for a Marketing Specialist who will be responsible for developing and implementing marketing strategies to increase brand awareness and drive sal...
  • 1 Day Ago

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Sales and Marketing Specialist
  • UniTrust Financial Group
  • Allentown, PA FULL_TIME
  • Sales and Marketing Specialist Location: Remote Are you looking for a remote position that offers flexibility, work-life balance, and the opportunity to make a significant income? InsuraTec Services G...
  • 1 Month Ago

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Program Marketing Specialist
  • Valley Youth House
  • Bethlehem, PA FULL_TIME
  • Position: FT - Program Marketing Specialist ($18hr - $24hr). Location: Bethlehem, PA The Organization: Valley Youth House empowers and strengthens the lives of children, youth, and families through in...
  • 1 Month Ago

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0 Marketing Specialist jobs found in Allentown, PA area

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Regional Marketing Manager - Own a Franchise
  • Williamsonheckt
  • Bethlehem, PA
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

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Regional Marketing Manager - Own a Franchise
  • Williamsonheckt
  • Allentown, PA
  • Do you want to own your own business? You are not alone, approximately 85% of the new franchise owners were professional...
  • 3/29/2024 12:00:00 AM

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Marketing Specialist Intern
  • AssetWorks Inc
  • Wayne, PA
  • Job Summary: The Marketing Specialist internship will focus on a broad range of marketing activities working with our co...
  • 3/28/2024 12:00:00 AM

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Sales And Marketing Specialist
  • Techtronic Industries - TTI
  • Stroudsburg, PA
  • About Us: TTI (Techtronic Industries) is a fast-paced, high energy, organization that rewards out-of-the-box thinking to...
  • 3/28/2024 12:00:00 AM

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Strategic Marketing Manager - 57
  • Rep-Lite
  • Bethlehem, PA
  • Position Summary: Strategic Marketing Manager Are you a seasoned marketing professional ready to lead and elevate your c...
  • 3/28/2024 12:00:00 AM

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Group Marketing Manager
  • Terumo Medical Corporation
  • Somerset, NJ
  • This is a highly visible position one which offers a tremendous opportunity to explore and manage one of the most critic...
  • 3/27/2024 12:00:00 AM

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Marketing Management Trainee
  • Advanced Axis, Inc.
  • Abington, PA
  • Advanced Axis is seeking the best and brightest entry-level professionals who want to gain hands-on experience in our le...
  • 3/27/2024 12:00:00 AM

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Marketing Specialist
  • Saint-Gobain North America
  • Malvern, PA
  • What’s the job? Reporting directly to the VP of Corporate Marketing, the Marketing Specialist is a high-performing, resu...
  • 3/25/2024 12:00:00 AM

Allentown (Pennsylvania Dutch: Allenschteddel) is a city located in Lehigh County, Pennsylvania, United States. It is Pennsylvania's third most populous city and the 231st largest city in the United States. As of the 2010 census, the city had a total population of 118,032 and is currently the fastest growing city in all of Pennsylvania. It is the largest city in the metropolitan area known as the Lehigh Valley, which had a population of 821,623 residents as of 2010[update]. Allentown constitutes a portion of the New York City Combined Statistical Area and is the county seat of Lehigh County. ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Specialist jobs
$68,740 to $94,072
Allentown, Pennsylvania area prices
were up 1.5% from a year ago

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