Marketing Specialist jobs in Asheville, NC

Description

The Community Relations Coordinator will play a critical role in community CONNECTION, while building positive customer relations, and supporting overall company marketing. The successful candidate will work with the store leadership team and the marketing department to identify and coordinate outreach activities while building strong relationships within the community. As a Community Relations Coordinator at Earth Fare, you are a fully dedicated business team member who is vital to the future success of our business. With this role, you will lead all aspects of local marketing programs, event sponsorships and grassroots efforts that are affiliated with your assigned store markets. In this role, you’ll be involved in executing programs from beginning to end, with an emphasis on Competitively Impacted Markets. This role requires independent thinking, incredible prioritization and time management skills as well as some travel and a flexible schedule.

CONNECTION: The energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they gain sustenance and strength from the relationship.

Contributions to Earth Fare as the Community Relations Coordinator:

1. Own community relationships within the greater Charlotte region through building and executing compelling marketing plans that will drive awareness and brand affinity.
2. Establish local community partnerships with businesses, schools, and non-profit organizations in existing markets.
3. Create and execute marketing plans to increase awareness of the Earth Fare brand, drive incremental shoppers, and ultimately market share gains in competitively impacted markets.
4. Coordinate and attend large-scale events in the Charlotte region.
5. Work with marketing director to develop and manage regional marketing budget.
6. Be the Earth Fare expert. Consistently communicate our reason for being, Food Philosophy and Boot List; have an appetite for continuous learning regarding new products and program launches.
7. Analyze and report on local competition; stay abreast of grocery industry and food trends.
8. Evaluate and recommend marketing opportunities based on ROI; execute post-event analysis on the effectiveness of programs.
9. Grow email, loyalty, and social media audiences.
10. Manage donation requests within your specified region.

Helpful Knowledge and Expertise

• Works in a fast-paced environment with exceptional standards and customer service.
• Enthusiastic, energetic, and outgoing
• Ability to optimize negotiations and community partnerships.
• Accurate budget tracking and balancing skills.
• Willingness to work a flexible schedule to include nights, weekends, and holidays.
• Motivated self-starter who can prioritize easily.
• Customer centric attitude
• Ability to manage multiple projects simultaneously
• Communicates clearly and directly, approachable, relates well to others, engages people, provides and seeks feedback, articulates clearly, and actively listens
• Must have significant experience working in a team environment and the ability to recognize and support team members successes and contributions
• Ability to complete tasks with minimal supervision and a sense of urgency
• Sound independent judgment with solid written and verbal communication skills

Required Education and Experience

• High School Diploma/GED and 2 years of customer service experience, marketing experience a plus.
• Valid driver’s license and transportation
• Experience in public speaking

Why Work for Earth Fare?

Great Benefits

• Health, Vision, and Dental Insurance for full-time employee
• Paid Time Off
• 20% Store Discount and discounted hot bar and salad bar
• Flexible Scheduling

Supportive Working Environment

Our Team Members and Leadership work together to co-create a working environment where each person’s unique traits and talents are valued. We believe that every person’s role is important and that clear communication and respect for one another are paramount to shaping our experience at work each day.

Opportunities for Growth

Empowering and developing our Team Members is integral to our company values. We ensure that each person has the support, tools, and knowledge to master their current roles. We encourage our Team Members to express interest in learning new skills and pursuing opportunities for advancement.

Community Relationships

We encourage our Team Members to cultivate community relationships that will positively impact our neighbors, partners, and the environment. We do this through a conscious effort to partner with outside organizations and host supportive community events.

Qualifications