Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Description
The Valor Oil Marketing and Design Specialist will use their skills to leave a lasting impression on our customers and communities. They will create experiences to remind people of the products we sell and, the benefits we offer to our communities. Do you enjoy a FAMILY atmosphere? Working with people who have INTEGRITY? How about a company who displays both of those traits while being PROFITABLE and SAFE for over 55 years? If your answer was yes, then our FIPS lifestyle is what you are looking for. Come join a FAMILY who will allow your creative juices to flow!
RESPONSIBILITIES
1. All marketing and graphical design for “Valor” branded items. Including but not limited to:
a. Designing brochures and marketing materials for Lubes and Fuels for C&I and Dealer Operations.
b. Designing and ordering business cards for the Valor side
c. Designing and maintaining graphics for the Valor fleets
d. Image and Video marketing for C&I and Dealer divisions.
e. Involvement in sales meetings for both divisions.
f. Website management
2. Manage graphics distribution request – Anytime a graphic is needed by a supplier/non-profit etc they would provide the correct formats to ensure consistency.
3. Administrative responsibility for Valor with state associations and chambers.
a. Ensure our annual registrations with chambers on a state and city level.
b. Ensure our annual registrations with state fuel associations.
4. Culture committee involvement – The Valor Brand Manager would be involved with Valor’s Culture Committee. The committee that helps breed the culture in our organization.
5. Oversight of Valor’s Charitable Contributions which is managed by the Culture Committee.
6. Provide assistance for HOP Shops
Requirements
Beneficial experience
1. Experience with adobe products. (photoshop, indesign, etc)
2. Experience with video editing products.
3. Experience ordering embroidered products.
4. Ability to negotiate with vendors.
5. Administering mass marketing campaigns
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