Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)
Job Title:Digital Advertising Specialist
Job Type: Full-Time
Location:Pittsburgh, PA, Hybrid, 2-3 Days Onsite
Restriction:This opportunity is for candidates residing in or relocating to Pittsburgh, PA
Compensation:$50,000 to $65,000 Annually Benefits
Company Overview
The client is a full-service digital marketing agency dedicated to cultivating client success through data-driven strategies and compelling creative to expand their clients digital reach. Clients include Atlantic Coast Conference, Hot Wheels Monster Trucks Live, VELUX Skylights, and many more.
The Ideal Candidate
You are an analytical person who enjoys the daily challenges of optimizing paid search and other digital campaigns to meet or exceed KPIs. You understand the various elements of campaigns, leverage best practices, and test new offerings and strategies. You love working with other teams and clients and owning the success of your assigned accounts. You take pride in your work and enjoy sharing your knowledge and experience with others.
Job Overview
As a Digital Advertising Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, LinkedIn Ads, and TikTok Ads. Day-to-day, you’ll be responsible for executing a variety of marketing activities for the clients in your portfolio, including keyword research, audience creation, implementing campaigns, monitoring results, and reporting. This full-time position operates as a hybrid with an in-office component of 2-3 days per week in the Pittsburgh, PA, co-working space in Lawrenceville (Field Day).
Key Responsibilities
Experience and Skills
Successful Candidates Demonstrate the Following Skills and Experiences
Benefits
Job Type: Full-time
Pay: $50,000.00 - $65,000.00 per year
Benefits:
Work Location: In person