Marketing Specialist jobs in Pennsylvania

Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Being a Marketing Specialist develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Additionally, Marketing Specialist typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. The Marketing Specialist gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Marketing Specialist typically requires 2 to 4 years of related experience. (Copyright 2024 Salary.com)

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DIGITAL ADVERTISING SPECIALIST
  • Digital Marketing Recruiters
  • Pittsburgh, PA FULL_TIME
  • Job Title:Digital Advertising Specialist

    Job Type: Full-Time

    Location:Pittsburgh, PA, Hybrid, 2-3 Days Onsite

    Restriction:This opportunity is for candidates residing in or relocating to Pittsburgh, PA

    Compensation:$50,000 to $65,000 Annually Benefits

    Company Overview

    The client is a full-service digital marketing agency dedicated to cultivating client success through data-driven strategies and compelling creative to expand their clients digital reach. Clients include Atlantic Coast Conference, Hot Wheels Monster Trucks Live, VELUX Skylights, and many more.

    The Ideal Candidate

    You are an analytical person who enjoys the daily challenges of optimizing paid search and other digital campaigns to meet or exceed KPIs. You understand the various elements of campaigns, leverage best practices, and test new offerings and strategies. You love working with other teams and clients and owning the success of your assigned accounts. You take pride in your work and enjoy sharing your knowledge and experience with others.

    Job Overview

    As a Digital Advertising Specialist, you will manage client campaigns across a variety of platforms, including but not limited to Google Ads, Meta Ads, Pinterest Ads, LinkedIn Ads, and TikTok Ads. Day-to-day, you’ll be responsible for executing a variety of marketing activities for the clients in your portfolio, including keyword research, audience creation, implementing campaigns, monitoring results, and reporting. This full-time position operates as a hybrid with an in-office component of 2-3 days per week in the Pittsburgh, PA, co-working space in Lawrenceville (Field Day).

    Key Responsibilities

    • Publish, monitor, and optimize marketing campaigns for various clients on an ongoing basis.
    • Oversee $250,000 per month of the client's media budgets.
    • Optimize client accounts regularly to drive improved performance in KPIs through keyword research, bid strategy updates, and more.
    • Analyze detailed advertising performance reports and analytics.
    • Identify opportunities for client success through Google Ads, Meta, LinkedIn, etc.
    • Work with their account team to develop media plans to achieve specific client goals.
    • Collaborate with internal team members.
    • Research and develop strategies based on market trends, new Google Ads products and ad types, etc.
    • Quality control: review all ads and budgets for errors.
    • Strategy and Innovation: Bring new ideas to agency management.
    • Implementing and testing new products and strategies.

    Experience and Skills

    • Prior experience in search engine marketing and the Google Ads platform (2 years).
    • Prior experience in Meta Advertising (2 years).
    • Prior experience on LinkedIn, TikTok, and Pinterest is preferred.
    • Prior experience identifying tracking for conversions and goals.
    • Running A/B, multivariate tests.
    • Google Ads certified.
    • Multi-location accounts are preferred but not required.
    • Outstanding ability to think creatively and strategically and identify and resolve problems.
    • Excellent verbal and written communication skills.
    • Ability to work within a team and independently.
    • Prior experience with a project management system(s).
    • Strong organizational, time management, and analytical skills.
    • Attention to detail is not cliche'—it's a core component of this role.

    Successful Candidates Demonstrate the Following Skills and Experiences

    • Prior agency experience.
    • Background in live events, adventures, and restaurants.
    • Proficient in Google Ads, Meta, Pinterest, LinkedIn, TikTok, and Programmatic.
    • Experience with Google Ads Editor and reporting platforms.
    • Experience handling accounts in the $100,000–$300,000 monthly budget range.
    • High level of attention to detail.

    Benefits

    • Competitive salary
    • Comprehensive medical benefits
    • 401(k) with match
    • 5 weeks of vacation per year
    • Robust culture with strong work-life balance
    • Flex Fridays
    • Relocation package available as needed

    Job Type: Full-time

    Pay: $50,000.00 - $65,000.00 per year

    Benefits:

    • 401(k)
    • Flexible schedule
    • Health insurance

    Work Location: In person

  • 3 Days Ago

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Equipment Maintenance Specialist
  • Direct Marketing Solutions, Inc
  • Freedom, PA FULL_TIME
  • Direct Marketing Solutions is looking for a Equipment Maintenance Specialist to join our team. Wherever you may be in your career, DMS could be the place for you! Position Summary: The Equipment Maint...
  • 2 Months Ago

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Administrative Assistant/Customer Service Specialist
  • AMERICAN MARKETING COMPANY INC
  • Clifton, PA FULL_TIME
  • DescriptionAmerican Marketing seeks a professional administrator to act as a liaison between sales staff and customers. The right candidate will assist management and salespeople with various administ...
  • 21 Days Ago

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Future Opening: Food Quality Production Specialist
  • Cavanaugh Marketing Network
  • Wexford, PA FULL_TIME
  • Ready®, one of the fastest growing sports nutrition companies in America growing over 200% in the past 2 years, with co-owners Super Bowl Champion Aaron Donald and basketball superstar Giannis Antetok...
  • 12 Days Ago

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Client Engagement Specialist
  • Expivia Interaction Marketing Group Inc.
  • Erie, PA FULL_TIME
  • Expivia Interaction Marketing Group Inc. is in search of a dynamic and detail-oriented individual to fill the role of Client Services Manager within our rapidly expanding organization. Job Description...
  • 1 Month Ago

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Marketing specialist
  • Jewish Family and Community Services of Pittsburgh
  • Pittsburgh, PA FULL_TIME
  • Marketing Specialist (F/T) Searching for a Marketing Specialist with skills and expertise to promote critical services and support for Pittsburgh’s most vulnerable community members. Our dynamic commu...
  • 22 Days Ago

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Senior Marketing Specialist
  • Epsilon
  • Irvine, CA
  • Job Description The Sr. Account Executive (SAE) oversees and manages the workflow and execution of various multi-channel...
  • 3/29/2024 12:00:00 AM

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Marketing Specialist III
  • Experis
  • Bentonville, AR
  • Marketing Specialist II Location: Bentonville, AR ( Possibly Houston Main Spring Campus) Desired Start Date: ASAP Assign...
  • 3/28/2024 12:00:00 AM

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Recruitment Marketing Specialist
  • Experis
  • Redwood City, CA
  • Recruitment Marketing Specialist Redwood City, CA Pay range: $38hr-$42hr Hybrid/Work from home possibility Position Over...
  • 3/28/2024 12:00:00 AM

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Marketing Specialist
  • Sunrise Systems, Inc.
  • Denver, CO
  • Main Responsibilities: Developing sales collateral in partnership with segment marketing managers and agency design team...
  • 3/28/2024 12:00:00 AM

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Marketing Specialist
  • H2scan Corporation
  • Valencia, CA
  • Job Description Job Description Location: On-site, Valencia CA Type: Full-time Reports to: Marketing Manager Salary: $85...
  • 3/27/2024 12:00:00 AM

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Marketing Specialist
  • Berkley
  • High Point, NC
  • Company Details: With over 35 years of proven expertise in the workers' compensation industry, Key Risk delivers innovat...
  • 3/26/2024 12:00:00 AM

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Marketing Specialist II
  • Experis
  • Bentonville, AR
  • Marketing Specialist II Location: Bentonville, AR ( Possibly Houston Main Spring Campus) Desired Start Date: ASAP Assign...
  • 3/25/2024 12:00:00 AM

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Senior Marketing Specialist
  • Sanford Health
  • Sioux Falls, SD
  • Create Your Career With Us! Sanford Health is one of the largest and fastest-growing not-for-profit health systems in th...
  • 3/25/2024 12:00:00 AM

Pennsylvania (/ˌpɛnsɪlˈveɪniə/ (listen) PEN-sil-VAY-nee-ə), officially the Commonwealth of Pennsylvania, is a state located in the northeastern and Mid-Atlantic regions of the United States. The Appalachian Mountains run through its middle. The Commonwealth is bordered by Delaware to the southeast, Maryland to the south, West Virginia to the southwest, Ohio to the west, Lake Erie and the Canadian province of Ontario to the northwest, New York to the north, and New Jersey to the east. Pennsylvania is the 33rd-largest state by area, and the 6th-most populous state according to the most recent of...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Marketing Specialist jobs
$68,071 to $93,157

Marketing Specialist in Alexandria, LA
An email marketing specialist doesn’t just make sure your emails are delivered, they can also help you to ensure you don’t end up in a spam filter.
January 26, 2020
Marketing Specialist in Fayetteville, NC
Along with strong creative and investigative skills, a marketing specialist usually has some formal education as part of the preparation process for a career in marketing.
February 02, 2020
Marketing Specialist in Green Bay, WI
Inbound Marketing Specialists should have experience in attracting customers to a brand or website through content campaigns.
December 20, 2019