Marketing Specialist jobs in Toledo, OH

Description

Marketing Specialist 

Holland, Ohio 43528   

A Marketing Specialist with Racing for Recovery is responsible for telling our story both visually and through prose. You will create cohesive campaigns to promote our services across a variety of media including social, print, and email. Given the nature of our business, comfort in research and writing about popular topics in substance abuse, exercise, and healthy lifestyle is essential.    

This full-time/part-time or contractor position is one with excellent growth potential. Racing for Recovery is growing, and we are looking for our next hire to continue our brand development and help bring our Mission, Vision, and Goals to a large audience.   

The Marketing Specialist will be offered a competitive base salary with performance reviews conducted at 90 days and annually thereafter, and opportunity for growth as value is delivered.

A Marketing Specialist should be able to: 

• Conduct market research to identify target audiences, client/customer trends, competitor offerings and demographic data. 
• Liaise with the Leadership and Creative Teams to produce innovative branding ideas, graphic designs, promotional materials, and advertising copies while promoting Racing for Recovery’s Mission, Vision, and Goals.
• Oversee social media channels to ensure brand uniformity. 
• Discover effective marketing and promotional channels, including media platforms to be used to relay service messages to clients/customers. 
• Investigate the performance of Racing for Recovery’s marketing campaigns and strategies through evaluating key performance metrics. 
• Create innovative marketing campaigns depending on robust data and present the recommendations to the Leadership Team. 
• Establish and maintain relationships with new and existing clients/customers through networking and prospecting. 
• Create goals and objectives to approach clients/customers through appropriate marketing channels. 
• Assist in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization, and content development.  
• A Marketing Specialist’s responsibilities include:
• Positioning yourself as someone clients feel comfortable communicating with
• Manage social media initiatives with copy, images, video, and other content. 
• Design and send out marketing content (ie. Newsletters, postcards).
• Create compelling videos in a time efficient way. 
• Research and carry out external marketing projects such as developing referral relationships and booking speaking opportunities.
• Update and maintain our website, maximize the volume of inbound traffic from search engines to a website. 
• Create/Edit/Beautify Blogs, Landing Pages 

The ideal candidate should have:  

• Demonstrated content marketing experience. 
• No difficulty interacting with strangers.  
• Ability to describe Racing for Recovery’s Mission, Vison, and Goals in a compelling way.  
• Creativeness – think of new and interesting ways to grab attention. 
• Trust to make decisions reflective of our core values of professionalism, courtesy, empathy, humility, and gratitude.  
• Ability to work autonomously and have excellent communication skills with the Leadership Team regarding wins, project timelines, and potential or active fires that need addressing.  
• Confidence in SEO and Google Ads management is a plus.   
• Passion for living a healthy lifestyle.   

 We offer full-time employees:  

• 401(k) 
• Paid time off 
• Maternal/Paternal leave 
• Medical, Dental, Vision Life 

Requirements

• 1 years of experience in internal/external marketing field 
• Experience with social media and marketing tools and/or other creative design tools
• Bachelor’s degree in related field 
• Strong client-facing and written communication skills 
• Ability to think strategically, lead projects from beginning to end, and work with little oversight
• Advanced troubleshooting and single-tasking skills