Marketing Specialist jobs in Utica, NY

We are hiring for one contracted full-time Marketing Specialist.  NOTE: If you are an agency or are looking for project based work - do NOT apply.  

Job Overview

The Marketing Specialist is a critical role to ENVITAE’s success.  The Marketing Specialist will have the opportunity to work on various projects in our company portfolio and can expect to primarily work on a vacation rental business and several digital startups.  The role is 100% remote and has flexible hours.  If you have strong marketing experience, enjoy working autonomously, and are interested in working and growing with a startup - please apply today!

Responsibilities and Duties

The Marketing Specialist must be able to: 

• Create and drive digital marketing strategies through paid and unpaid methods

• Successfully manage multiple projects at once and prioritize work accordingly

• Learn new skills and implement them confidently.   The Marketing Specialist will be responsible for leading digital marketing initiatives and will need to be a strong self-starter

• Adapt quickly - this is a startup company, and thus we are always looking for ways to optimize and improve the customer experience.  When changes are made, the Marketing Specialist needs to pivot quickly.

• Operate autonomously and be able to produce strong results with limited supervision

• Design, structure and run email campaigns.

• Run advertising campaigns and report clear metrics to management that clarify efficiency, conversions and provide insights.

• Communicate clearly with internal team members (typically done via Slack)

• Beef up SEO and blogs, oursource where necessary but you are a great copywriter yourself.

Requirements

An ideal Marketing Specialist would have: 

• Bachelor’s degree in business or marketing strongly preferred

• At least 2 years of experience in digital marketing driving customer acquisition, both paid and unpaid

• Ability to prepare, schedule and post social media content to grow social followings and drive revenue

• Experience writing great copy and/or writing a corporate blog with SEO long-tail traffic focus

• Desire to own the execution and success of social media channels, promotions and email campaigns

• A passion for efficiency and metrics that translates to weekly dashboards for management review

• Excellent written and verbal communication skills

• Fluency in English (native preferred)

• Experience in business development and/or working at a startup preferred

Scheduling 

• The Marketing Specialist will not need to have a set work schedule outside of any organized meetings or project deliverables

• Need to be able to hold yourself accountable to deliver all projects on time without being managed

Pay

• The pay rate will vary depending on the location and prior experience and can be discussed before hiring.