Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Who we Are:
Mendez Media Marketing is the only Central Valley Full Service Ad Agency with teams in both Fresno and Bakersfield markets. Established in 2006, the agency represents some of the largest clients in both markets and specializes in Hispanic marketing and outreach and data driven marketing strategies.
Summary:
The Senior Digital Media Buyer is responsible for developing and executing digital media campaigns for automotive dealerships. This includes developing media plans, negotiating rates, buying ad space and time, tracking results, and reporting to clients. The ideal candidate will have a strong understanding of digital marketing, a proven track record of success, and the ability to work independently and as part of a team.
Responsibilities:
· Develop and execute digital media campaigns for an array of clients, from automotive, mental health, solar, gaming industry, etc.
· Negotiate and secure optimal ad placements across diverse digital channels, including search, display, social media, and native advertising.
· Manage and optimize campaigns in real-time, making data-informed adjustments to maximize ROI.
· Analyze campaign performance and generate insightful reports for clients.
· Stay abreast of the latest digital marketing trends and technologies.
· Collaborate with internal teams such as creative, account management, and analytics to ensure campaign success.
· Contribute to the development of broader digital marketing strategies for clients
Qualifications:
· 5 years of experience in digital media buying
· Proven track record of success in developing and executing digital media campaigns
· Strong understanding of digital marketing platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
· Excellent negotiation skills
· Ability to work independently and as part of a team
Job Type: Full-time
Pay: $53,652.00 - $56,479.00 per year
Benefits:
Experience level:
Schedule:
Ability to Relocate:
Work Location: In person