Media Buyer jobs in Grand Rapids, MI

Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)

Recently Added Media Buyer jobs

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Media Buyer/CRM Planner
  • Lake Michigan Credit Union
  • Grand Rapids, MI FULL_TIME
  • Title: Media Planner/Buyer Primary Location: Grand Rapids Employee Status: full-time, exempt Estimated Hours/Week: 38 Remote: No What You’ll Get: (note varied offerings based on role and hours) Weekly Pay Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA) Retirement options like 401 (k) with company match and pension. Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time. Tuition reimbursement To see a full list of our benefit offerings – check out this helpful guide! About this position: LMCU is looking for a Media Planner/Buyer who will be responsible for leading LMCU’s media planning efforts to help support the credit union’s various business units. Overall, this role involves researching, planning, and recommending various media mix options, leading to the purchase of media that will help deliver the LMCU brand message to our specific target audiences in an economical and effective manner. This role will be responsible for building relationships with various media representatives keeping updated media kits, analyzing a variety of options (based on CPM, AQH, delivery efficiency, reach, and frequency, etc.), preparing media plans, negotiating short and long term media contracts, tracking and reporting on results. This role will also work closely with the Marketing Account Supervisors to help identify marketing goals for specific campaigns. What you’ll do: Develop strong relationships with media representatives and a thorough understanding of their products (digital and traditional) to help in the evaluation of the most appropriate media options (audience delivered at an economical price). Maintain updated information on all print, broadcast (including OTT, radio/TV/cable), direct mail, outdoor, print, digital (SEM/SEO), social media (ex. Facebook/You Tube), email, and specialty advertising (ex. Pandora and Van Andel arena signage) sources. Negotiate short and long term contracts. Reserve space/time and communicate schedules to LMCU marketing team with the sizes/specifications, dates, material due dates. Prepare written media plans with goals and objectives and costs for key marketing campaigns. Evaluate post-campaign results to gain a better idea of the level of success and making suggestions for improvements. Review media invoices to ensure accuracy and space/time delivered match with what was contracted. Assist to help understand the key segmented group of prospects to target (ex. members with a mortgage but no HELOC) and work with the marketing team and the individual business groups to help them achieve their growth goals. Business groups include mortgage, retail, consumer lending, commercial insurance, Max Wealth (investments), and Premier Banking. Produce reports that will help track the results of campaigns, and working with our partner dashboards to track our digital results (Tegna, MPP and Florida Weekly). In addition, review data and analytics of digital campaigns and direct mailings (routine) to determine effectiveness of media plans. Participate in brainstorming and idea sharing, insights and suggestions with the Marketing team to develop various marketing campaigns. Maintain and track allocated budgets for various paid advertising campaigns, and managing invoice accuracy and approving invoices in Concur. Review and first level approval of all paid media invoices, using AP Concur system, to ensure accuracy and match-up with media budgets and contracts. What You’ll Bring: You’ll like this position if you have... Three years to five years of similar or related experience, including preparatory experience. Strong experience in digital advertising and experience with traditional media is required. Working knowledge of SEM and SEO, plus familiarity with internet strategy, social media campaigns, and digital marketing tactics is required. Knowledge in the areas of digital advertising (examples include but not limited to PPC, display, re-targeting, geo-fencing, key word search, SEM and SEO) will be required. Familiarity with segmentation strategy is a plus. Who We Are: We’re proud of our past, thrilled with our present, and couldn’t be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan. As a credit union, LMCU is a not for profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success – benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don’t exist at traditional banks. It’s about always doing what’s best and right for our members - it guides everything we do. From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members. Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members’ lifetime financial needs. You’ll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals. Have additional questions about the role? You may email us at: Careers@lmcu.org. If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance: Call us at: (616) 242-9790 Mail your resume to: 5664 Prairie Creek Drive, Caledonia, MI 49316 Please Note: These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU’s online application. LMCU is an Equal Opportunity Employer Lake Michigan Credit Union is fundamentally different than a bank, both in our structure and mission. Our goal has always been to do what is best for our members. This approach guides every decision we make and every service we offer. As a credit union, our goal isn’t to generate profits for shareholders, it’s to improve the lives of our members. LMCU is consistently rated in the top ten in the nation for Return of the Member by Callahan & Associates, meaning we give back more to our members in the form of higher rates when they save and lower rates when they borrow. At LMCU, the emphasis on delivering real value to our members has been job one, since day one. As one of the largest credit unions in the nation for several years running, LMCU has earned many awards and accolades such as inclusion as one of the 101 Best and Brightest Companies to Work For Nationally and being recognized by Forbes as a Great Place to Work. As an employee, you'll enjoy a stimulating, professional atmosphere, supported by the latest technology, training, and development. We recognize that a healthy balance between work, home life, and play is essential to our employees and our success. We offer a friendly, respectful and inclusive work environment, fun employee activities and rewarding community involvement opportunities. You’ll love working here at Lake Michigan Credit Union! LMCU is an Equal Opportunity Employer
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Multi-Media Account Executive
  • Cumulus Media
  • Grand Rapids, MI FULL_TIME
  • CUMULUS MEDIA | (Grand Rapids/Muskegon) is seeking a talented and dynamic Multi-Media Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goa...
  • 1 Month Ago
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Multi-Media Account Executive
  • Townsquare Media
  • Grand Rapids, MI FULL_TIME
  • Multi-Media Account Executive, Grand Rapids **This position requires you to work out of our Grand Rapids office.** About Townsquare Media: Townsquare is a media, entertainment and digital marketing so...
  • 1 Month Ago
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Buyer
  • Axis Automation
  • Grand Rapids, MI FULL_TIME
  • Position Title: Buyer Position Description: The Buyer is responsible for ensuring timely purchase and delivery of materials for projects following the preferred vendor strategies and purchasing polici...
  • 18 Days Ago
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Buyer
  • Vine Line Produce
  • Comstock, MI FULL_TIME
  • Since 1933, Vine Line Produce has been delivering fresh fruits and vegetables to our valued partners throughout the Midwest. Our goal is to collaborate and build solid relations in the produce industr...
  • Just Posted
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Buyer
  • Uptown Cheapskate Grandville
  • Kentwood, MI FULL_TIME
  • Benefits: 401(k) 401(k) matching Competitive salary Employee discounts Flexible schedule Our Company & Culture: Love fashion, clothing, and the environment? Want to work at a job where you get to look...
  • Just Posted
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0 Media Buyer jobs found in Grand Rapids, MI area

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Automotive Sales Consultant - Enthusiast & Exotic Cars
  • The Speed Collection
  • Holland, MI
  • Job Description Job Description At The Speed Collection, we source, prepare, and present the finest modern exotic and en...
  • 4/24/2024 12:00:00 AM
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Marketing
  • Vander Ziel Machinery Sales
  • Alto, MI
  • Job Description Job Description Job Title: Marketing Department: Office Reports To: Amy Hovey FLSA Status: Non-Exempt Va...
  • 4/24/2024 12:00:00 AM
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NEWS PRODUCER
  • Wood TV
  • Grand Rapids, MI
  • WOOD TV Job NEWS PRODUCER WOOD TV is looking for an aggressive, innovative, and creative newscast producer to join our t...
  • 4/24/2024 12:00:00 AM
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Environmental Stewardship Communications Student Assistant
  • Aquinas College
  • Grand Rapids, MI
  • ** Environmental Stewardship Communications Student Assistant** * Share This: ***Food and Agriculture is one of the larg...
  • 4/24/2024 12:00:00 AM
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Dealer Relations Manager-Remote, West Michigan
  • Michigan Schools & Government Credit Union
  • Grand Rapids, MI
  • **Dealer Relations Manager-Remote, West Michigan****Department:** Loan Origination Group **Location:** Grand Rapids, MI*...
  • 4/22/2024 12:00:00 AM
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PARTS CORRESPONDENT
  • Andersen Material Handling
  • Grand Rapids, MI
  • Job Description Job Description Andersen Material Handling is an established, successful material handling company with ...
  • 4/21/2024 12:00:00 AM
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Marketing Communications Writer
  • CAVALLO
  • Grand Rapids, MI
  • The Marketing Coordinator/Writer will create high-quality digital marketing content and help develop, implement, track, ...
  • 4/20/2024 12:00:00 AM
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Spanish Interpreter
  • Corewell Health
  • Grand Rapids, MI
  • Job Summary Schedule: Week 1: Sunday: 4 p.m. to 12:30 a.m. Tuesday to Friday: 9 a.m. to 5 p.m. Butterworth Week 2: Sunda...
  • 6/28/2023 12:00:00 AM
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About Grand Rapids, Michigan

Grand Rapids is the second-largest city in Michigan, and the largest city in West Michigan. It is on the Grand River about 30 miles (48 km) east of Lake Michigan. As of the 2010 census, the city population was 188,040. In 2010, the Grand Rapids metropolitan area had a population of 1,005,648, and the combined statistical area of Grand Rapids-Muskegon-Holland had a population of 1,321,557. Grand Rapids is the county seat of Kent County. A historic furniture-manufacturing center, Grand Rapids is home to five of the world's leading office furniture companies, and is nicknamed Furniture City. Its ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Buyer jobs
$79,387 to $109,802
Grand Rapids, Michigan area prices
were up 1.3% from a year ago
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What does a Media Buyer do?

Media Buyer in Harlingen, TX
Media buyers are in charge of researching what forms of media are most effective in reaching their target markets, and then purchasing media space or time to use for marketing purposes.
December 27, 2019
Media Buyer in Anchorage, AK
Companies hire media buyers to facilitate the research and business aspects of advertising runs.
November 27, 2019
Media Buyer in Lowell, MA
Media buyers research ratings, demographics, and pricing rates to decide which networks or methods of advertising would be most effective.
February 01, 2020