Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
SASSO Agency is looking to add an analytical, forward-thinking Media Buyer to our team. As a Media Buyer, you will be counted on as an important contributor to the success of our agency, supporting our media department as well as working with all other agency departments. The Media Buyer is responsible for ensuring the agency is meeting our clients’ media needs and working to fulfill all key functions of the media team. You will share the media team’s goal of ensuring we are delivering success for our clients and maximizing their budgets across all appropriate channels.
ROLE RESPONSIBILITIES (Main Responsibilities):
Market Research & POV’s:
Media Planning & Strategy:
Media Placement:
Traffic & Creative Instructions:
Systems & Processes:
Job Type: Full-time
Pay: $38,000.00 - $65,000.00 per year
Benefits:
Schedule:
Experience:
Work Location: Remote
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