Media Buyer jobs in Rochester, NY

Practice Summary – Manages all aspects of digital media advertising campaigns using native and third-party tools. To achieve this goal, the Media Strategist will pursue three strategies:

• Flawlessly plan, manage, optimize, and report on paid digital media executions
• Be an expert in the ways of all digital media ads platforms
• Combine data analysis with best practices to exceed client expectations

Success In This Role Means

• Meet or exceed client’s KPIs
• Error-free implementation of campaign tactics and strategies
• Grow H&G revenue through establishing client, vendor, and cross-functional team trust and long-term partnerships

Responsibilities

Planning

• Work with cross-functional teams inclusive of creative, media and data, to determine optimal campaign strategies that achieve client business objectives
• Use native platforms and third-party research tools to develop comprehensive media plans on all major and emerging digital ad platforms
• Maintain knowledge of client’s business, goals and KPIs

Activation

• Work with native digital ad managers and third-party media buying tools to execute paid digital media campaigns
• Implement and manage website tracking, including site tagging and analytics
• Oversee campaign performance and budgets
• Provide continuous optimization to maximize efficiency and effectiveness of paid media campaigns
• Maintain an understanding of program elements – can easily answer questions pertaining to status of account (stage of plan, buys, current workflows, and client billings)

Analysis

• Develop client-facing performance reports on a scheduled or ad hoc basis
• Interpret data and provide actionable insights to stakeholders

Organizational

• Become an expert in H&G offerings and core values
• Maintain understanding of the dynamic digital ecosystem (search, social, native, display, video) and how channels work together
• Seek feedback from peers and management on ways to improve individual performance and grow overall H&G business

Qualifications

• 3-5 years of digital media experience a plus; experience working in a media planning or buying position in an agency setting preferred
• Intermediate to advanced skills in Excel (pivot tables and advanced formulas)
• Understanding of fundamental ads metrics and media math
• Ability to work well within a team environment
• Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations
• Experience or working knowledge of digital media tools and platforms, including native social media ad platforms (MBM, Snap Ads Manager, TikTok Ads, etc.)
• Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses
• Facebook Blueprint and Google Certifications preferred, but not required.

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Regularly required to stand, walk, sit, use hands, and reach with hands and arms.
• Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• When in the office space, the noise level in the work environment is usually moderate.
• Must have received or be willing to receive the COVID-19 vaccination by the date of hire. Proof of vaccination is required.
• We currently have an optional work-from-home environment. This team currently comes into the office approximately once a week. You may be required to come to the office from time to time.

Benefits & Perks

Helen Gertrude provides a competitive benefits package, including:

• Competitive compensation including bonuses and profit share, when applicable
• Medical, Dental, Vision, Short Term Disability, and Life Insurance
• Employee Stock Option Plan
• 401k matching
• Flexible Vacation Policy and Flex Fridays
• Access to select training

Helen Gertrude is an equal opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state, or local law. If personal social media portfolios are provided, the Company will only consider material relevant to the position.