Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Open position in all True Media office locations including St. Louis, MO, Kansas City, MO, Columbia, MO, and Minneapolis, MN; hybrid work schedule: in office/remote.
The Media Buyer, Spot Activation is responsible for the tactical planning, purchase, execution and delivery of linear and digital video and audio channels, print and OOH that are part of approved media plans. The Buyer assists in establishing appropriate tactical media strategies and budgets for clients and must have a working and proficient understanding of media measurements and how to creatively apply them in the Agency's objective of exceeding the Clients' goals. Developing and maintaining relationships both internally and with external media partners is critical to successful results. The Buyer must have the experience and ability to manage the buying process in relevant platform/software solutions.
Essential Duties and Responsibilities (Other duties may be assigned)
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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