Media Buyer is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Buyer uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Buyer collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Buyer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Media Buyer typically requires 4-7 years of related experience. (Copyright 2024 Salary.com)
Essential Duties and Responsibilities
Experience and qualifications
Other Knowledge, Skills or Abilities Required
Travel
Qualifications
Behaviors
Preferred
Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
Functional Expert: Considered a thought leader on a subject
Motivations
Preferred
Self-Starter: Inspired to perform without outside help
Education
Preferred
Bachelors or better in Business Administration or related field.
Experience
Required
3 years: Purchasing and/or supply chain experience
2 years: Experience with distribution channels and related system integrations that support order fulfillment
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0 Media Buyer jobs found in South Bend, IN area