Media Coordinator jobs in Albany, NY

Are you a savvy media professional with a passion for healthcare and pharma? Do you love the idea of working for an independent agency? We're seeking a self-motivated individual who can collaborate and lead a team. This role client-facing role could be your next great adventure!

You will serve as the primary strategic media lead across several brands and will work directly with the marketing strategy and account teams. You'll instill a culture of creativity and innovation. This is a client-facing role and involves cultivating client relationships as well as active involvement in new business.

Greater Than One exists to reach patients, caregivers, HCPs, and consumers for companies dedicated to healthcare. We are the independent, owner-operated, diverse, and award-winning marketing communications agency that delivers superior customer experiences by using data to inform, content to engage, innovative technology to enable, and media to reach your customers and deliver valuable impact.

The guarantee we give our clients is a partnership that will exceed their expectations. We are courageous, determined, authentic, and purposeful and expect all Greater Than One employees to live by these values.

Were proud to share that were the only independent agency that is certified as both a WBE (Women Business Enterprise) and LGBTQ organization.

Media Department Leadership

• Work with agency stakeholders and media team to drive innovative campaign development, media launches, implementation, tactical quality control, and all aspects of campaign management are handled and delegated appropriately within the media team.
• Collaborate with the Media Director to ensure the media department offering is industry-leading, including pioneering new innovations and strategic services.
• Work with Media Director to enhance and build media processes.
• Serve as a trusted leader in the media department, coaching and growing the media team.
• Represent the agency for new business and industry events.
• Instill a strong culture across the team.

Management

• Oversee the assigned media team, including teaching management and leadership skills to junior staff.
• Provide feedback and performance evaluation to direct reports.
• Lead the SMART Goals process across the media team, ensuring all media team members are working toward key performance goals.
• Work collaboratively with the account services team to manage client relationships as related to paid media strategy, team, and performance.
• Represent and advocate for the media department with senior clients.

Planning, Activation and Analytics

• Demonstrate senior level understanding of all steps in the media activation process, including organizing campaign launches and management.
• Ensure flawless campaign activation as a core responsibility, including overseeing campaign launches.
• Lead data and measurement thought process, including training, and overseeing insight development among the media team.
• Oversee the creation of media documents, including QA for assigned accounts: flowcharts, timelines, RFPs, POVs, and media rationale presentations.
• Apply knowledge of media research tools with the ability to teach others.
• Stay abreast of ad operations/tagging to ensure best-in-class activation and measurement.

Controls and Procedures

• Adhere to responsible financial management and billing reconciliation on assigned accounts and ensure staff compliance.
• Provide oversight to ensure all plans are set up correctly within agency tools, including Media Ocean, Basis, and DoubleClick. This includes creating appropriate training documentation
• Ensure adherence to media department guidelines and processes.

• Minimum of 5 years media planning experience, strong digital experience preferred
• Pharmaceutical industry or health & wellness experience required
• Proven ability to lead people and projects
• Strong media expertise, with knowledge of digital ad operations and technology
• Experience working within media and research tools, including DoubleClick DFA, comScore, Advantage, Kantar, Google Analytics, and/or Omniture
• Knowledgeable of new technologies and advertising formats
• Deep publisher and trade knowledge and relationships

• Excellent ability to be both strategic and hands-on with activation, and tenacious and passionate about delivering outstanding product, ensuring all deliverables are of the highest quality
• Excellent interpersonal, verbal, and written communication skills
• Excellent problem-solving, negotiation, and decision-making skills
• Expert analytical skills including media performance evaluation, insight development and storytelling
• Strong client service orientation
• Strong public speaking and presentation skills
• Strict attention to detail, accuracy, and deadlines
• Demonstrate high level of integrity
• Self-motivated and autonomous work style