Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
JOB DESCRIPTION
Laberge Group is looking to add an experienced Planner to our expanding team! We work with a variety of municipalities to create custom comprehensive plans, update existing plans, and improve communities throughout New York. We specialize in public outreach and engagement, revitalization efforts, community planning, with a focus on implementation. This individual will work collaboratively with our team to assist with a wide range of municipal clients, as well as assist with a wide variety of planning documents.
Responsibilities
Job Requirements
Hourly rate will be based on experience with a range of $26.50 to $36.00.
The position is based in Albany, NY.
Laberge Group has provided engineering, surveying, planning and community development services since 1964 to public and private sector clients. Our diverse portfolio of successfully completed project, coupled with an experienced core of project management and design staff, provides clients creative, integrated and distinctive solutions. We are large enough to be professionally exhilarating and challenging, and small enough to provide highly attentive service to our clients.
This is an opportunity to join a growing, well established firm which offers a competitive salary commensurate with experience as well as an excellent benefit package. Check out our website at www.LabergeGroup.com.
All replies will be held in confidence. Interested candidates should send a detailed resume including education, work history and experience with emphasis on the elements identified above along with salary requirements to hr@labergegroup.com Laberge Group is an Equal Opportunity Employer – M/F/Veteran/Disability.
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