Media Planner jobs in Bakersfield, CA

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

Recently Added Media Planner jobs

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Integrated Marketing Consultant (Sales)
  • Alpha Media
  • Bakersfield, CA FULL_TIME
  • Alpha Media - Bakersfield, California is seeking a dynamic, results-oriented Integrated Marketing Consultant (Sales) to join our rapidly growing Integrated Sales division. The ideal candidate will have established client relationships. You will have a proven track record of success selling multiple forms of media and possess business development skills. You should demonstrate extensive knowledge of how to incorporate well-rounded marketing plans to get a client in front of the right audience including radio, digital; omnichannel/multi-channel campaigns, core products and services such as OTT/CTV, targeted display, streaming audio, SEO/SEM, mobile, social, and websites among others.
    Does selling multiple-channel marketing campaigns excite you? Do you enjoy working with a client on achieving their marketing goals and using data to prove out KPIs? Do you have client relationships that can be converted to Alpha Media’s solutions?
    Alpha Media is a diverse multimedia company that focuses on building partnerships through performance-based campaigns/strategies that are meant to meet a client’s goals in the most efficient way.
    Responsibilities for this position include:
    • Generating new business and growing existing clients.
    • Customizing marketing solutions integrating multiple channels of marketing that meet the client’s key marketing objectives, such as branding and awareness, building engagement, and conversion-driven campaigns.
    • Coordinate and collaborate with our Radio and Digital Services teams to achieve client objectives.
    • Analyze and coordinate with our execution team to ensure KPIs are being met.
    • Analyze and understand higher-level reporting metrics such as web traffic, CPA, engagement rates, and ROI/ROAS, to be reviewed with the client.
    • Embracing and championing company initiatives and utilizing tools provided to succeed.
    • Participating in weekly sales meetings and training sessions.
    • Inputting client orders and working with both production teams and the client success team to collect all needed information/creative to successfully launch a campaign.
    • Ensuring attainment of monthly, quarterly, and annual budget goals.
    Requirements of this position include the following:
    • A demonstrated knowledge of marketing strategies for scheduling radio campaigns, digital media products, strategies, and how to sell them.
    • A minimum of 3 years of sales experience.
    • A proven track record of delivering strong and consistent sales growth while consistently exceeding revenue goals.
    • Strong written and oral communication/presentation skills.
    • Ability to thrive in a fast-paced, high-growth, rapidly changing culture and environment. Stress tolerance especially with tight deadlines and financial pressures.
    • The role requires an enthusiastic and hardworking person who exudes passion for Alpha Media’s unique platform and value proposition
    • This position requires a fully insured personal vehicle and a valid driver’s license.
    Preference may be given to candidates who have the above experience plus the following:
    • Prior broadcast industry experience.
    • General knowledge of sales concepts and sales software.
    Benefits:
    Alpha Media invests in people who invest in themselves and offers employees a competitive package of health and welfare benefits. Learn more about our benefits on our Careers page.
    • Employer-sponsored medical, dental & vision insurance with a variety of coverage options and additional benefits to choose from.
    • Starting with 17 days of PTO, 11 Company Holidays, and a Birthday Day for you to use during your birth month.
    • Employee Assistance Program (EAP) for full-time and part-time employees and all household members at no cost.
    • 401(k) Retirement Plan with discretionary employer matching.
    • Alpha Cares – paid volunteer hours.
    • Pet adoption subsidy.
    Who we are:
    Alpha Media is a diverse multimedia company that shares music, sports, and news content across various platforms. Alpha owns and operates over 200 live broadcast radio stations and digital properties across the United States. We believe in hiring top talent who are innovative and vibrant, and we strive to create progressive products and world-class events while building strong relationships in our communities. Additionally, our Alpha Digital division specializes in building custom audiences and implementing digital strategies such as web design, SEO/SEM, mobile, social media, video, OTT/CTV, and more to generate leads for businesses. We are committed to the "Live and Local" philosophy and approach clients' digital needs strategically to expand brand awareness and drive conversions.
    Alpha values Integrity, a Can Do Attitude, Passion, Competitiveness, Creativity, and embraces that work can be FUN. If these qualities are important to you and you feel you check off the qualities we are looking for, apply now, and let's talk.
    Alpha Media is an equal opportunity employer and participates in E-Verify.
    If you need an accommodation to complete the application process, please contact us at 1-877-459-5750 or alpha.recruitment@alphamediausa.com and include your full name, contact information, and the accommodation needed to assist you with the application process.
  • 1 Day Ago
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Hiring Diesel Technicians, Mid-level to experienced techs can earn $100k+
  • KJ Media
  • Columbia, IL FULL_TIME
  • Job title: Diesel Technician Company: Rush Enterprises Location: Multiple locations across the US Salary: Competitive salary and benefits package Requirements: 1 year of experience as a Diesel Technic...
  • 7 Days Ago
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Hiring Diesel Technicians, Mid-level to experienced techs can earn $100k+
  • KJ Media
  • Columbia, IL FULL_TIME
  • Job title: Diesel Technician Company: Rush Enterprises Location: Multiple locations across the US Salary: Competitive salary and benefits package Requirements: 1 year of experience as a Diesel Technic...
  • 7 Days Ago
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Hiring Diesel Technicians, Mid-level to experienced techs can earn $100k+
  • KJ Media
  • Colonial Heights, FL FULL_TIME
  • Job title: Diesel Technician Company: Rush Enterprises Location: Multiple locations across the US Salary: Competitive salary and benefits package Requirements: 1 year of experience as a Diesel Technic...
  • 8 Days Ago
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Production Planner
  • Stratolaunch
  • Mojave, CA FULL_TIME
  • Position Summary Stratolaunch is a technology accelerator that engineers operationally realistic testing at Mach 5 . Our air-launched, Talon testbeds are reusable, cost-effective platforms that enable...
  • 4 Days Ago
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Maintenance Planner
  • Tehachapi Cement LLC
  • Tehachapi, CA FULL_TIME
  • Tehachapi Cement, LLC is seeking a qualified Maintenance Planner for our cement plant in Tehachapi, CA.Responsibilities: The Maintenance Planner is responsible for planning and scheduling work from th...
  • 11 Days Ago
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0 Media Planner jobs found in Bakersfield, CA area

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Regional Sales Manager, West
  • EPS Learning
  • Bakersfield, CA
  • Job Description Job Description Salary: Company Overview EPS Learning is a leading K–12 supplemental literacy and math c...
  • 4/25/2024 12:00:00 AM
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Alternative Media Specialist - Short Term Temporary Hourly Assignment
  • Kern Community College District
  • Ridgecrest, CA
  • Salary: $27.59 Hourly Location : Ridgecrest, CA Job Type: Temporary hourly -Short Term/Substitutes Job Number: FY22-2300...
  • 4/24/2024 12:00:00 AM
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Job No. 536527 Director for Project Rebound
  • California State University System
  • Bakersfield, CA
  • CLASSIFICATION TITLE: Administrator I UNION CODE: M80 FT/PT: Full-time PAY PLAN: 12-month WORKPLACE TYPE: On-site (work ...
  • 4/24/2024 12:00:00 AM
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Director, Business Development (Pharma)
  • MMS
  • Bakersfield, CA
  • About MMS MMS is an innovative, data-focused CRO that supports the pharmaceutical, biotech, and medical device industrie...
  • 4/24/2024 12:00:00 AM
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Talent Acquisition Recruiter
  • A-c Electric Company
  • Bakersfield, CA
  • Mission As the Talent Acquisition Recruiter at A-C Electric Company, youll play a vital role in our recruitment process,...
  • 4/23/2024 12:00:00 AM
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Health Aide (2023-24)
  • Panama-Buena Vista Union School District
  • Bakersfield, CA
  • Summary: Under the general direction of the site administration and District Nurses, the Health Aide will perform a vari...
  • 4/22/2024 12:00:00 AM
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Geographic Information Systems Technician
  • Mccormick Biological Inc.
  • Bakersfield, CA
  • McCormick Biological, Inc. (MBI) is a biological consulting firm based in Bakersfield, CA, which specializes in biologic...
  • 4/22/2024 12:00:00 AM
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Geographic Information Systems Technician
  • McCormick Biological Inc.
  • Bakersfield, CA
  • McCormick Biological, Inc. (MBI) is a biological consulting firm based in Bakersfield, CA, which specializes in biologic...
  • 4/22/2024 12:00:00 AM
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About Bakersfield, California

Bakersfield is a city in and the county seat of Kern County, California, United States. It covers about 151 sq mi (390 km2) near the southern end of the San Joaquin Valley and the Central Valley region. Bakersfield's population is around 380,000, making it the 9th-most populous city in California and the 52nd-most populous city in the nation. The Bakersfield–Delano Metropolitan Statistical Area, which includes all of Kern County, had a 2010 census population of 839,631, making it the 62nd-largest metropolitan area in the United States. The more built-up urban area that includes Bakersfield and...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$66,255 to $88,681
Bakersfield, California area prices
were up 2.5% from a year ago
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What does a Media Planner do?

Media Planner in Monroe, LA
Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
December 05, 2019
Media Planner in Clearwater, FL
Also called “Account Planner” or in some smaller advertising agencies, simply the “Planner” or “Strategist.” Confusing, no.
January 04, 2020
Media Planner in Fort Smith, AR
A Media Planner identifies and reaches the desired target audience and also evaluates the success of media advertising campaigns.
January 04, 2020