Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR?
This is a very exciting and highly innovative time here at Outside.
OUR TRUE NORTH:
Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.
Outside is seeking a team-oriented digital media planner to join the energetic and growing Ad Marketing Sales Strategy team. We craft integrated campaigns including print, digital, events, marketing services, licensing, custom content, video, and more. The Digital Media Planner will be an integral member of our Media Planning team, participate in the ideation of client campaigns, maintain and monitor inventory and digital avails, and deliver accurate and effective media plans. The Digital Media Planner will report to the Senior Media Planner.
The ideal candidate surfs between chaos and precision. You can brainstorm with the team and then deliver highly detailed plans that support the client’s KPIs while maximizing margin and optimizing performance. Your passions are digital media, consumer programs, and you are passionate about an active and healthy lifestyle. Do you love working hard for clients, finding solutions to their challenges, and then presenting them? Do you look at the media landscape and see the constant changes as opportunities? If those answers are yes, you should apply for this job today.
This is a team environment. We’re looking for a team member who is interested in collaborating and who is also equally good at stepping up and offering solutions as they are hanging back and running with someone else’s idea.… and knowing when the time is right for both.
The Digital Media Planner will join the Media Planning team at Outside Inc. They will be responsible for brainstorming, creating, and delivering accurate and effective digital media plans, often with accompanying agency/media templates. They will be expected to participate in brainstorming sessions, responsible for maintaining and monitoring avails and inventory, and will have the opportunity to participate in production ideation and creation. The ideal candidate must be able to manage day-to-day deadlines, maintain inventory management systems, and stay current on digital advertising media while maintaining strong relationships with the sales teams and the marketing department.
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