Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
UXRP Internship
As an intern at Pillar4 Media, you’ll have the opportunity to get real-world, hands-on experience at one of the fastest growing digital media companies in the US. In addition to learning new skills and working directly with subject matter experts in SEO, editorial, creative, paid media, customer experience and analytics, you’ll get to work on meaningful projects that make a difference for consumers seeking to improve their health and wellness.
Pillar4’s mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.
Pillar4 is an early-stage, fast-growing company – so we all get our hands dirty. Important competencies include:
*This role will be required to be in Charlotte, NC for 10-weeks over summer 2024, with relocation assistance available if applicable.
Launched in 2017, Pillar4 Media operates a portfolio of market-leading digital brands that help consumers make better purchasing decisions. Our vision is to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our mission is to be the #1 content and commerce engine connecting consumers to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition and mental health.
We also partner with the leading direct-to-consumer brands in our markets to grow their businesses online. Our current portfolio includes the following:
Pillar4 has operations in Charlotte, Raleigh, NYC, and Austin with remote teammates stretching to Denver and Portland.
One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt’s Bees and Seventh Generation.
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.
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