Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
The Associate Media Connections Planner provides support to the media team to ensure that all media plans and connections strategies are executed timely and accurately. In addition, this individual assists with daily operations of client projects. This requires working collaboratively with a multidisciplinary team to gather relevant inputs, answer key questions and provide input to media plans. In addition, the Associate Media Connections Planner will provide ongoing education on the ever-changing media world to clients and internal audiences. Our ideal candidate is a well- organized, detail-oriented person with the ability to multi-task, and manage deadlines, budgets and timelines.
RESPONSIBILITIES MAY INCLUDE:
QUALIFICATIONS, EXPERIENCE, AND EDUCATION:
Fahlgren Mortine is an Equal Opportunity Employer.
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