Media Planner jobs in Dallas, TX
Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Recently Added Media Planner jobs
Media Planner
- Imaginuity
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Dallas, TX
FULL_TIME
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MEDIA PLANNER
ABOUT IMAGINUITY®
Imaginuity is the integrated agency that is reimagining marketing for the connected age. The agency’s proprietary customer data platform, AdScience®, collects, manages, analyzes, and activates data to drive efficient conversion across the customer journey. Headquartered in Dallas, Texas, Imaginuity provides integrated marketing services including brand experience, advertising, traditional and digital media planning and buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com.
ABOUT THE POSITION
The Media Planner will be the conduit between clients/account management and the media disciplines (paid search, programmatic, paid social, broadcast, OOH, and direct mail). This individual will work with account management and media SMEs (Subject Matter Experts) to strategically execute against clients’ media objectives, goals, and expectations with best-in-class planning solutions. The Media Planner will have a close working relationship with all the SMEs to concept, build, and execute a media plan. This individual will be instrumental in advocating for the approval of these plans and will participate in client meetings and presentations that outline media objectives, KPIs (Key Performance Indicators), and budget.
This position is the hub of all media and will be expected to work collaboratively across both traditional and digital as a contributor to business development efforts. In addition to creating strategic media plans for clients, this Lead, Media Planner will be instrumental in supporting the Group Media Director to identify and merchandise media success stories and case studies for use in client presentations and new business pitches.
MEDIA PLANNER INTERNAL ACCOUNT RESPONSIBILITIES- Collaborate and build strong relationships with the SMEs.
- With consideration to budget and Client goals, build best in class, cross channel media recommendations that achieve Client objectives and media KPIs.
- Create and maintain media flowcharts and ATBs across all media channels.
- Build and maintain strong Client relationships.
- Responsible for developing client media plans as needed depending on client goals and budget cycles.
- Collaborate and work cross departmentally to refine processes that strengthen the planning and execution process.
- Reconcile and actualize the previous months media from planned to actual budgets.
- Responsible for the presentation and communication of the previous months’ media reporting/KPI achievement, providing the Client with thoughtful insights on next steps and updated media recommendations.
- Ensure that we achieve 100% accuracy and deliver on goals.
- Leverage AdScience as a tool to help guide strategic planning input and recommendations.
- Prioritize deliverables and maintain deadlines; effectively communicate any delays in deadlines.
- Acts as an escalation point of contact internally for Client issues and/or internal challenges.
- Consistently look for ways to innovate and leverage new processes to drive efficiency and/or innovation.
- Be curious. Invest in a better understanding of the traditional and digital media landscape and apply those learnings to grow clients’ businesses and media performance.
- Begins to apply leadership in the form of a mentor to the Jr. Planner on the team.
- Thrives and excels in a fast-paced environment.
- Other duties as assigned.
MEDIA PLANNER EXTERNAL CLIENT FACING RESPONSIBILITIES- Work with the SMEs to execute against all client requests and inquiries, and proactively address any challenges clients have with specific media channels.
- Ability to communicate and articulate the media mix and media approach to clients.
- Proves to be an expert across traditional and digital media.
- Takes an active interest in understanding our clients’ industries and brand categories and ensures the media mix aligns with client objectives and organizational goals.
- Monitor industry changes and build that innovation into clients’ optimizations.
- Work closely with the Group Media Director and Account teams to regularly showcase these learnings externally to clients.
Preferred Experience and Qualifications- 1 year of experience in media planning or similar role.
- Ability to effectively communicate and collaborate with a team, clients, and agency leadership.
- Excellent analytical and problem-solving skills.
What We Offer You- 100% of employee medical paid by the company.
- 50% of employee dental paid by the company.
- Supplemental Healthcare
- 401k Employer Match (100% match up to 6% of salary)
- 6 Weeks of Paid Time Off (PTO)
- Annual Bonus Plan
- Hybrid Work Environment
- Generous Employee Referral Program
- Casual Dress Code
- Free Snacks & Beverages
- Mentoring Opportunities
- Professional Development Opportunities
- Free Membership Eligibility for AAF and Ad2.
Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity. - 16 Days Ago
Media Planner
- Moroch Partners
-
Dallas, TX
FULL_TIME
- The ideal candidate, with at least 1 year of Media Planning experience, should be confident, articulate, and detail-oriented. In their current role, they handle reporting, and billing and contribute t...
- 1 Month Ago
Junior Media Planner
- Moroch Partners
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Dallas, TX
FULL_TIME
- Job Summary The Junior Media Planner works with Media Planners in the development and execution of effective media plans across all channels to support client campaigns and brands. They work in the ra...
- 1 Month Ago
Sr. Media Strategist
- Mindstream Media Group
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Dallas, TX
FULL_TIME
- About the Role: The Senior Media Strategist is responsible for creating complex paid media strategy in both traditional and digital platforms to support a clients business goals, assessing opportunit...
- 26 Days Ago
Planner
- Arteriors Home
-
Lewisville, TX
FULL_TIME
- Overview Passion, curiosity, and collaboration define our team of talented design enthusiasts. We often describe the Arteriors team members as a collective of creators and problem-solvers. They are en...
- 20 Days Ago
PLANNER
- City of Richardson Texas
-
Richardson, TX
FULL_TIME
- Job Title: PLANNER Department: DEV SRVCS/PLANNING Positions Available: 1 Salary Growth Range (monthly): $5106.00 to $7585.00 Civil Service Type: Civil Service Description Summary Bachelor’s degree in ...
- 7 Days Ago
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0 Media Planner jobs found in Dallas, TX area
Digital Media Coordinator
- Calculated Hire
-
Irving, TX
- Digital Media Coordinator Hybrid - Irving, TX 2-3 days in office Description: Media at our client is instrumental to dri...
- 4/23/2024 12:00:00 AM
Digital Media Coordinator
- Comrise
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Irving, TX
- Overview The Digital Media Coordinator will be responsible for the Company's internal and external communications includ...
- 4/23/2024 12:00:00 AM
Paid Media Planner/Buyer
- Dossier Media
-
Dallas, TX
- Company Description Dossier Media is an independent, integrated media agency based in Dallas, TX. We specialize in paid ...
- 4/22/2024 12:00:00 AM
Paid Media Planner/Buyer
- Dossier Media
-
Dallas, TX
- Company Description Dossier Media is an independent, integrated media agency based in Dallas, TX. We specialize in paid ...
- 4/21/2024 12:00:00 AM
Media Planner
- Imaginuity
-
Dallas, TX
- MEDIA PLANNER ABOUT IMAGINUITY® Imaginuity is the integrated agency that is reimagining marketing for the connected age....
- 4/21/2024 12:00:00 AM
Media Coordinator
- Advertising Agency
-
Dallas, TX
- Job Description Job Description Looking for a highly motivated individual to join the integrated media team. You will wo...
- 4/21/2024 12:00:00 AM
Social Media Coordinator
- Dallas Market Center
-
Dallas, TX
- Job Description Job Description Dallas Market Center is seeking a creative, adaptable, energetic and detail-oriented Soc...
- 4/21/2024 12:00:00 AM
Media Planner
- Billups
-
Dallas, TX
- Were looking for someone to join our team as a Media Planner and deliver incredible results. Whether its traditional OOH...
- 4/20/2024 12:00:00 AM
About Dallas, Texas
Dallas (/ˈdæləs/), officially the City of Dallas, is a city in the U.S. state of Texas and the seat of Dallas County, with portions extending into Collin, Denton, Kaufman and Rockwall counties. With an estimated 2017 population of 1,341,075, it is the ninth most-populous city in the U.S. and third in Texas after Houston and San Antonio. It is also the eighteenth most-populous city in North America as of 2015. Located in North Texas, the city of Dallas is the main core of the largest metropolitan area in the Southern United States and the largest inland metropolitan area in the U.S. that lacks ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$61,634 to $82,496
Dallas, Texas area prices
were up 2.2% from a year ago
were up 2.2% from a year ago
What does a Media Planner do?
Media Planner in Monroe, LA
Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
December 05, 2019
Media Planner in Clearwater, FL
Also called “Account Planner” or in some smaller advertising agencies, simply the “Planner” or “Strategist.” Confusing, no.
January 04, 2020
Media Planner in Fort Smith, AR
A Media Planner identifies and reaches the desired target audience and also evaluates the success of media advertising campaigns.
January 04, 2020