Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Open position in all True Media office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: in office/remote.
As a Media Planner, you are an important part of the creation of the most appropriate media plans for your client to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key media, consumer and market intelligence required for your clients’ media plan.
You have a passion for brands, media and ideas, and within the team are considered a go-to-person on the latest news and innovations going on in media. You spend time with media partners understanding their offerings in detail, and are up to speed on all the intricate tactics available to brands today – from new platforms, to new targeting opportunities. You are an important part of the idea design, and the development of the media architecture and tactics.
In this role, you will develop, recommend, execute and evaluate media plans from inception to completion with oversight from the Planning Director. The Sr. Media Planner should be able to work independently once given project parameters, goals and budgets to develop a sound recommendation with clear rationale. The Media Planner will oversee Media Planners and ensure processes are being followed and all client media buys are delivering.
Other responsibilities may include the development of relevant industry POVs and content creation based on media value to our agency or clients, and participation in new business.
In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.
Areas of Focus:
Disciplined Business Leader
Media Innovator
Team Player
Essential Duties and Responsibilities (Other duties may be assigned)
Client
Internal
Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education:
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0 Media Planner jobs found in Kansas City, MO area