Media Planner jobs in Lancaster, PA

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Planner
  • Lancaster County, PA
  • Lancaster, PA FULL_TIME
  • Position Summary

    JOB SUMMARY

    Planners play a support role in implementing places2040 (the Lancaster County comprehensive plan) and related plans and policies. They assist senior staff in facilitating a countywide and regional approach to land use and transportation planning focused on the big ideas and policies, future land use and transportation map, and catalytic tools in places2040.

    Working with senior staff, they are responsible for research and analysis, maintaining records, and supporting development of the department's plans and programs. Planners document existing conditions and trends, forecast change, and research best practices in functional areas of planning practice such as comprehensive planning, growth management, land use, transportation, environment, heritage conservation, placemaking, planning education, civic engagement, and data analysis.


    REPORTING RELATIONSHIPS

    This position currently reports to Position # 00500583, Director for Technical Services. Depending on the candidate's skills and the department's needs, the leadership team may assign this position to a different team and director.


    ESSENTIAL JOB FUNCTIONS

    DEVELOP, IMPLEMENT, AND UPDATE PLANS - 25%

    Work with senior staff to develop and update places2040 and other countywide plans such as the Lancaster County Transportation Plan (connects2040) and the Lancaster Active Transportation Plan.

    Contribute to developing and updating plans and programs that implement these countywide plans. Assist senior staff with tasks involving internal/external plan implementation teams.

    Help senior staff develop and implement regional and municipal plans and policies consistent with countywide plans.

    PROGRAM AND PROJECT ASSISTANCE - 25%

    On assigned projects, assist senior staff in accomplishing objectives defined by the leadership team (Executive Director and team leaders). Contribute to meeting the goals of broader programs managed by Principal Planners.

    Contribute to the preparation of project scopes of work and requests for proposals for consulting contracts.

    PUBLIC INVOLVEMENT AND OUTREACH - 25%

    Support senior staff in facilitating public, private, and nonprofit partnerships to implement the goals outlined in countywide and regional plans. Help them reach out and provide technical assistance to planning partners.

    Assist in preparing for public meetings such as the Lancaster County Planning Commission, the Lancaster Metropolitan Planning Organization (MPO), and related committees. Help senior staff prepare agenda items and ensure that these meetings accomplish goals set by the leadership team.

    RESEARCH, ANALYSIS, AND EDUCATION - 25%

    Collect and maintain data and perform analysis using Geographic Information Systems (GIS) and other tools.

    Research best practices in planning and work with senior staff to apply them in Lancaster County.

    Assist in preparing advisory reviews of regional and municipal comprehensive plans, studies, ordinances, areawides, subdivision and land development items, and other scopes/studies. Respond to environmental notifications and requests for letters of support.

    Work with senior staff to educate Lancaster County Planning Commission members and planning partners on countywide, regional, and municipal plans; functional areas of planning; and/or particular geographical areas within the county.

    As it relates to assigned tasks, provide content for the department's website and social media. Participate in updating the website to better suit the department's needs.


    OTHER SPECIFIC TASKS OR DUTIES

    Participate in meetings and site visits outside the office as necessary, including before and after scheduled office hours.

    As assigned by senior staff, perform other duties related to implementing the department's current work program.

    Play an active role in developing and implementing strategies to improve the department's delivery of services, both internally (among other staff) and externally to planning partners. Assist the department in becoming more effective, efficient, and customer friendly.

    Be a team player. Work collaboratively and cooperatively with staff, internal and external teams, and planning partners.


    MINIMUM QUALIFICATIONS

    A bachelor's degree from an accredited college or university in planning or a related field - or any equivalent combination of education, experience, and training that provides the required knowledge, skills, and ability to perform this job. Some experience (interships and/or previous employment) in the planning field is desirable.


    KNOWLEDGE, SKILLS AND ABILITIES

    COMMUNICATION

    Strong written and verbal communication skills. Strong interpersonal skills.

    TECHNICAL SKILLS

    Strong working knowledge of Microsoft Office applications (Word, Excel, PowerPoint, etc.), GIS applications, web-based applications, and the basics of data collection and analysis.

    PLANNING CONCEPTS

    Knowledge of or interest in comprehensive planning, transportation, housing, environment, heritage conservation, placemaking, planning education, civic engagement, and data analysis is desirable.

    LEADERSHIP

    Ability to work effectively with staff and planning partners to achieve measurable results.

    Commitment to taking active responsibility in meeting priorities identified by the leadership team, rather than a passive approach focused narrowly on assigned tasks.


    REQUIRED LICENSES/CERTIFICATIONS/CLEARANCES

    A valid driver’s license and ability to furnish personal transportation.

    Acceptable pre-employment driver history check in accordance with county policy.


    PHYSICAL REQUIREMENTS/WORK ENVIRONMENT

    Work is primarily sedentary in nature. No special physical demands are required.

  • 11 Days Ago

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Planner
  • Westfield Egg Farm
  • Holland, PA FULL_TIME
  • DescriptionThe purpose of the Planner position is to lead and facilitate the seamless orchestration of manufacturing processes. This role requires a continuous learner who can adapt to a dynamic envir...
  • 1 Month Ago

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Hiring Diesel Technicians, Mid-level to experienced techs can earn $100k+
  • KJ Media
  • Indianapolis, OH FULL_TIME
  • Job title: Diesel Technician Company: Rush Enterprises Location: Multiple locations across the US Salary: Competitive salary and benefits package Requirements: 1 year of experience as a Diesel Technic...
  • 29 Days Ago

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Maintenance Planner
  • Dart Container
  • Leola, PA FULL_TIME
  • Apply sound maintenance planning and scheduling practices including efficient utilization of labor, parts, and materials to improve equipment reliability while minimizing costs. Day-to-Day Role: Plan,...
  • 8 Days Ago

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Maintenance Planner
  • Dart Container
  • Leola, PA FULL_TIME
  • Apply sound maintenance planning and scheduling practices including efficient utilization of labor, parts, and materials to improve equipment reliability while minimizing costs. Day-to-Day Role: Plan,...
  • 8 Days Ago

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Principal Planner
  • Lancaster County, PA
  • Lancaster, PA FULL_TIME
  • Position Summary Discover a rewarding career with us! Our full-time positions come with an array of excellent benefits including comprehensive healthcare coverage, a pension plan, flexible spending ac...
  • 18 Days Ago

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0 Media Planner jobs found in Lancaster, PA area

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Sales Development Representative
  • ONE2ONE Inc
  • Lancaster, PA
  • As a Sales Development Representative (SDR) at ONE 2 ONE, you will play a pivotal role in driving revenue growth by gene...
  • 4/19/2024 12:00:00 AM

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Investigative Photographer
  • Sinclair Broadcasting Group
  • Harrisburg, PA
  • WCHS is looking for an enthusiastic, motivated Marketing Sales Consultant who will meet or exceed revenue goals by desig...
  • 4/18/2024 12:00:00 AM

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Associate Media Coordinator Biller
  • Abel Personnel
  • Harrisburg, PA
  • Job Description Job Description Associate Media Coordinator Biller Harrisburg Media company looking for a dynamic Admini...
  • 4/18/2024 12:00:00 AM

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24-121 Staff Photographer (Photographic Specialist 2)- University Communications and Marketing
  • West Chester University
  • West Chester, PA
  • Salary: $46,827.00 Annually Location : West Chester University, PA Job Type: Regular / Full-Time Job Number: 24-121 Depa...
  • 4/18/2024 12:00:00 AM

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Videography & Photography Intern
  • All Star Sports Academy
  • West Chester, PA
  • Title of Role: Videography & Photography Intern Full-Time/Part-Time: Full-Time/Part-Time Manager: Marketing Content Coor...
  • 4/18/2024 12:00:00 AM

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Local News Anchor Reporter
  • Hearst
  • Lancaster, PA
  • Job Description WGAL News 8, the NBC affiliate in the Harrisburg-Lancaster, Lebanon-York market is looking for an Anchor...
  • 4/16/2024 12:00:00 AM

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Communications Coordinator
  • Mortel High Hopes for Haiti Foundation
  • Harrisburg, PA
  • Position Summary The Mortel High Hopes for Haiti Communications Coordinator is responsible for the development and disse...
  • 4/15/2024 12:00:00 AM

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Part-time Communications Associate-
  • The Consortium, Inc.
  • Harrisburg, PA
  • Writes, edits and coordinates content for communications, including electronic memos, letters, tele-town halls, emails, ...
  • 4/15/2024 12:00:00 AM

Lancaster (/ˈlæŋkəstər/ LANG-kə-stər) is a city located in South Central Pennsylvania which serves as the seat of Pennsylvania's Lancaster County and one of the oldest inland towns in the United States. With a population of 59,322, it ranks eighth in population among Pennsylvania's cities. The Lancaster metropolitan area population is 507,766, making it the 101st largest metropolitan area in the U.S. and second largest in the South Central Pennsylvania area. The city's primary industries include healthcare, tourism, public administration, manufacturing, and both professional and semi-professi...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$61,197 to $81,911
Lancaster, Pennsylvania area prices
were up 1.5% from a year ago

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