Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Under the direction of the Marketing Director, the Media Coordinator is responsible for planning, writing, and managing communications regarding library development, services, and programs. Duties may require independent judgement and action within specific parameters.
Essential Duties:
Expected Hours of Work:
Required to work 37.5 hours a week. Monday-Friday 9:30am-6:00pm. On-site attendance and occasional evenings and weekends are required.
Required Education and Experience:
Required Skills:
Physical Demands
Work Environment
Note: This job description does not necessarily reflect all aspects of the job function.
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0 Media Planner jobs found in Lexington, KY area