Media Planner jobs in Lexington, KY

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Media Coordinator
  • SCPL
  • Georgetown, KY FULL_TIME
  • Under the direction of the Marketing Director, the Media Coordinator is responsible for planning, writing, and managing communications regarding library development, services, and programs. Duties may require independent judgement and action within specific parameters.

     

    Essential Duties:

    • Establish and maintain relationships with local media, including television, radio, newspapers, and other media for the purpose of increasing public awareness of the library and its programs and services.
    • Prepare and distribute press releases. Create and post social media to promote events. Write for library blog and other media announcements.
    • Work with marketing manager to develop and implement marketing campaigns and monthly printed newsletters, including writing content for projects and library website.
    • Is responsible for video recording of programs and promotional materials.
    • Prepare electronic newsletter and maintain its membership.
    • Interact extensively with the public and vendors.
    • Work with other library staff to write and assist in designing promotional materials for library programs and services.
    • Prepare reports and compile statistics reflecting library activities and programs.
    • Work to coordinate day-to-day activities that lead to the completion of projects and tasks.
    • Work with Marketing Manager to produce the library’s podcast and upload it to the website and Spotify.
    • Perform routine website updates with program events and announcements.
    • Work the gallery desk as assigned.
    • Perform other duties as assigned.


    Expected Hours of Work:

    Required to work 37.5 hours a week. Monday-Friday 9:30am-6:00pm. On-site attendance and occasional evenings and weekends are required.


    Required Education and Experience:

    • Bachelor’s degree in marketing, journalism, or related field
    • Experience and training in communications and/or public relations to include social media, research, creative writing skills and writing content for website.
    • Writing for SEO a plus
    • Willing and able to speak effectively in public.
    • Strong organizational and problem-solving skills.

     

    Required Skills:

    • Possesses strong analytical, time management, interpersonal, and organizational skills as well as the ability to anticipate future needs
    • Excellent writing and editing skills.
    • Knowledge of and experience with various social media platforms.
    • Knowledge of and experience with desktop publishing.
    • Knowledge of and experience with adobe suite and layout design.
    • Ability to communicate effectively with others, orally and in writing, including through email.
    • Ability to work independently, set priorities, and manage multiple projects.
    • Ability to be tactful and respect confidentiality.
    • Foster an environment that attracts and invites patrons to use the library.
    • Ability to adapt, remain flexible, and flourish in a changing environment while maintaining a positive attitude.
    • Keeps abreast of and understands emerging technologies, current trends, and best practices for the department.
    • Ability to establish and maintain effective and positive working relationships with co-workers, patrons, user groups, community organizations, volunteer groups of varying personalities and ages, and to serve the public courteously in a variety of situations.
    • Contributes to creating an environment oriented to trust, open communication, creative thinking, and cohesive team.
    • Ability to exercise initiative, leadership, independent judgement, and maintain professionalism in uncomfortable situations.
    • Ability to organize, plan, set priories, manage, use time effectively and meet deadlines while working with frequent interruptions.
    • Ability to take initiative and interest in improving existing work techniques and procedures.
    • Ability to learn and understand professional library theories and trends.


    Physical Demands

    • Light work (lifting, pushing, or pulling 20 lbs. maximum)
    • Ability to balance, stoop, kneel, crouch, crawl, reach, stand, walk, push, pull, lift, grasp, talk, type, pick, pinch, hear, and perform repetitive motions.
    • Ability to stand and sit for long periods of time.
    • Movement through facility locations and assisting patrons.
    • Visual acuity sufficient to identify materials on shelving up to 90” and to read primarily typed or printed text in a variety of type sizes.


    Work Environment

    • Climate controlled environment inside the building.
    • Barrier free work area


    Note: This job description does not necessarily reflect all aspects of the job function.


  • 12 Days Ago

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Media specialist
  • Mediabistro
  • Nicholasville, KY FULL_TIME
  • The Media Specialist is responsible for the creation of animations, motion graphics and video content that inspires and informs audiences to grow in their personal faith. The position will also provid...
  • 27 Days Ago

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Media specialist
  • Mediabistro
  • Lexington, KY FULL_TIME
  • Our success is a result of the diversity of the Big Ass Fans team. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you ...
  • 27 Days Ago

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Media Specialist
  • Southland Christian Church
  • NICHOLASVILLE, KY FULL_TIME
  • The Media Specialist is responsible for the creation of animations, motion graphics and video content that inspires and informs audiences to grow in their personal faith. The position will also provid...
  • 1 Month Ago

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Maintenance tech
  • Wright Media
  • Waynesburg, KY FULL_TIME
  • Equipment Maintenance Tech Support Assistant - Salary $107k Founded in 2017, TeamWRX was started to reshape the future of hiring. With an emphasis on the development of our team and concierge-level co...
  • 21 Days Ago

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Commodity specialist
  • Wright Media
  • Middleburg, KY FULL_TIME
  • Multiple Positions with Parts Development Department at EV Metaplant (Near Savannah,GA ) : $60 - $105k Essential Duties and Responsibilities : Understand program sourcing and key milestones in support...
  • 21 Days Ago

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0 Media Planner jobs found in Lexington, KY area

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Marketing Intern| Rupp Arena
  • Oak View Group
  • Lexington, KY
  • Oak View Group: Oak View Group (OVG) is the worlds leading arena development, management, and hospitality company founde...
  • 3/29/2024 12:00:00 AM

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Agency Producer
  • CORNETT
  • Lexington, KY
  • You love BIG, ambitious ideas, and you're energized by the challenge of bringing them to life. The Agency Producer will ...
  • 3/29/2024 12:00:00 AM

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Research Coordinator RN
  • Catholic Health Initiatives
  • Lexington, KY
  • **Overview** Saint Joseph Hospital is a 433-bed facility located in Lexington Kentucky. Founded in 1877 a small group of...
  • 3/27/2024 12:00:00 AM

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Digital Marketing Account Manager
  • Xometry
  • Lexington, KY
  • Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufa...
  • 3/27/2024 12:00:00 AM

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Custodians - Full Time
  • Virginia Department of Transportation
  • Lexington, KY
  • **Custodians - Full Time** ** | |** **Please see Special Instructions for more details.** Applications accepted until fi...
  • 3/26/2024 12:00:00 AM

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Chief Communications Officer
  • Confidential
  • Lexington, KY
  • Chief Communications Officer (CCO) Job Description: We are seeking a dynamic and strategic Chief Communications Officer ...
  • 3/25/2024 12:00:00 AM

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Associate, Relations & Marketing
  • Quantam
  • Frankfort, KY
  • The Relations & Marketing Associate is a full-time, hybrid position and will be based out of Quantam’s Frankfort, Kentuc...
  • 3/25/2024 12:00:00 AM

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Geologist Entry to Mid-Level
  • Tetra Tech, Inc.
  • Lexington, KY
  • Discover your full potential. At Tetra Tech, we are collaborating with industry-leading experts for a sustainable future...
  • 3/25/2024 12:00:00 AM

Lexington, consolidated with Fayette County and often denoted as Lexington-Fayette, is the second-largest city in Kentucky and the 60th-largest city in the United States. By land area, Lexington is the 28th largest city in the United States. Known as the "Horse Capital of the World," it is the heart of the state's Bluegrass region. It has a nonpartisan mayor-council form of government, with 12 council districts and three members elected at large, with the highest vote-getter designated vice mayor. In the 2017 U.S. Census Estimate, the city's population was 321,959, anchoring a metropolitan are...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$58,421 to $78,190
Lexington, Kentucky area prices
were up 1.2% from a year ago

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Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.
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Also called “Account Planner” or in some smaller advertising agencies, simply the “Planner” or “Strategist.” Confusing, no.
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A Media Planner identifies and reaches the desired target audience and also evaluates the success of media advertising campaigns.
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