Media Planner jobs in Louisville, KY

Alpha Media – Louisville, KY is seeking a dynamic, results-oriented Integrated Marketing Consultant (Sales) who has a proven record of building and maintaining ongoing relationships with existing clients through the entire sales cycle. The ideal candidate must possess proven business development and sales experience in Digital and/or Radio platforms. You must be a self-starter who is able to work with clients to meet marketing objectives and sell the value of Alpha Media's digital and local radio brands. This is not a startup position as we have established, long-term business clients you will be working with from the start. Our Digital business continues to grow at an extremely rapid pace along with our top-rated, top-billing local Radio group consisting of four live and local heritage stations and two statewide Radio Networks. Our team believes in a total solution approach using all our assets to bring long-term results for our business partners.

Responsibilities for this position may include:

• Generating new business and growing existing clients.
• Customizing marketing solutions integrating multiple channels of marketing that meet the client’s key marketing objectives, such as branding and awareness, building engagement, and conversion-driven campaigns.
• Coordinate and collaborate with our Radio and Digital Services teams to achieve client objectives.
• Analyze and coordinate with our execution team to assure KPIs are being met.
• Analyze and understand higher-level reporting metrics such as web traffic, CPA, engagement rates, ROI/ROAS, to be reviewed with the client,
• Embracing and championing company initiatives and utilizing tools provided to succeed.
• Participating in weekly sales meetings and training sessions.
• Inputting client orders and working with both production teams and the client success team to collect all needed information/creative to successfully launch a campaign.
• Ensuring attainment of monthly, quarterly, and annual budget goals.
• Successfully uncover and close new, non-radio advertisers utilizing plans comprised of local spot and/or digital/non-spot revenue areas.
• Understand digital marketing including mobile and programmatic digital advertising.
• Ensure that company initiatives and tools provided are used and maximized.
• Participate in weekly sales meetings and training sessions.
• Negotiate direct and agency business.
• Input client orders and copy using company-provided software.
• Ensure attainment of monthly, quarterly, and annual local NTR digital budget goals.

Requirements of this position include the following:

• A demonstrated knowledge of marketing strategies for scheduling radio campaigns, digital media products, strategies, and how to sell them.
• A minimum of two (2) years of sales experience.
• A proven track record of delivering strong and consistent sales growth while consistently exceeding revenue goals.
• Strong written and oral communication/presentation skills.
• Ability to thrive in a fast-paced, high-growth, rapidly changing culture and environment. Stress tolerance especially with tight deadlines and financial pressures.
• The role requires an enthusiastic and hardworking person who exudes passion for Alpha Media’s unique platform and value proposition.
• This position requires a fully insured personal vehicle and a valid driver’s license.

Preference may be given to candidates who have the above experience plus the following:

• Experience building strategic presentations and dynamically presenting them to clients.
• Prior broadcast industry experience.
• General knowledge of sales concepts and sales software.
• Experience and knowledge of Microsoft Office and G-Suite programs.
• Bachelor’s Degree in a related field.