Media Planner jobs in Massachusetts

Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)

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Online Media Planner/Buyer
  • Overdrive Interactive
  • Allston, MA FULL_TIME
  • Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics, and more – all the things marketing and creative professionals need experience to thrive in today’s ever-changing marketplace. Want to know more? Check out our site at www.overdriveinteractive.com

    The Senior Online Media Planner/Buyer is responsible for providing day-to-day support to the agency and its media clients. *Remote Opportunities Available*


    Senior Online Media Planner/Buyer Responsibilities:
    • Striving to make all digital campaigns successful, according to established success metrics and client goals.
    • Managing all aspects of online display (and occasionally offline) media for Overdrive clients, including strategy development, planning, buying, media management, and reporting and campaign analysis.
    • Assist in developing budget allocations across media, media mix scenarios, resulting in strategic, effective media plans, execution, and reporting.
    • Managing and reconciling budgets, insertion orders, cancelation orders, and invoices.
    • Presenting strategies, tactics, plans, results, and ideas to both clients and the agency.
    • Applying a high level of care and close attention to detail to campaigns, reports, and finances.
    • Staying abreast of current media and online marketing technologies and innovation, and sharing that information with both clients and the agency.
    • Develop and assist with the rapid development of points of view’s on the industry to keep clients informed of shifts in the media landscape (3rd-Party Cookie?)
    • Being highly responsive to both client and account department requests as they arrive.
    • Assisting colleagues and team members as required, as well as mentoring and training junior team members.
    • Evolving agency processes and products as needed, and giving thoughts and feedback on better ways to provide media services to Overdrive's clients.

    Requirements
    • 3 – 4 years of media and agency experience.
    • Bachelor's degree.
    • Uncompromising attention to detail.
    • Advanced experience with Microsoft Excel.
    • Advanced experience with Microsoft PowerPoint.
    • Strong communications skills, both oral and written.
    • The ability to organize and prioritize to set and meet deadlines.
    • Experience with banner servers (Doubleclick, Google Campaign Manager).
    • Experience with DSPs, networks, and negotiated direct site buys.

    Benefits

    • Health and Dental insurance
    • 401(k) retirement plan with company matching contribution
    • Flexible spending accounts including: commuter and child care benefits
    • Vision care discounts
    • Paid vacation and holidays
    • Competitive salary
    • Employee referral bonus
    • Long term disability
    • Life insurance
    • Accidental death insurance
    • Industry training
    • Free healthy snacks, coffee and teas
    • Contemporary open-loft office space
    • Fun parties and office culture


    Please include salary requirements with all responses. No phone calls please. EOE.


     
  • 9 Days Ago

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ATL Media Planner
  • Publicis Groupe
  • Sandton, MA FULL_TIME
  • Company DescriptionStarcomAre you ready to shine?Who we are:We are the human experience companyWe create experiences people love and actions brands need.When we combine our deep understanding of peopl...
  • 1 Month Ago

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Media Analyst
  • Gupta Media
  • Boston, MA FULL_TIME
  • Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live event...
  • 6 Days Ago

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Media Analyst
  • Gupta Media
  • Boston, MA FULL_TIME
  • Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live event...
  • 6 Days Ago

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Digital Media Coordinator
  • Gupta Media
  • Boston, MA FULL_TIME
  • Gupta Media is looking for a Digital Media Coordinator to join our Media team. If you’re all fired up after reading the description below and you think you have what it takes, we would love to hear fr...
  • Just Posted

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Media Sales Executive
  • Finelight Media
  • Beverly, MA FULL_TIME
  • About the Job Exciting Media Sales position with established international media company in Beverly. This is a partial remote role - 3 days in office, 2 days working from home. Location - Beverly, MA....
  • 6 Days Ago

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Media Planner
  • Billups
  • Dallas, TX
  • Were looking for someone to join our team as a Media Planner and deliver incredible results. Whether its traditional OOH...
  • 4/25/2024 12:00:00 AM

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Media Planner
  • Blue Onion Media
  • Almost two-thirds of people in a poll felt that the cons of working from home outweighed the pros, and nearly a third sa...
  • 4/23/2024 12:00:00 AM

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Media Planner
  • Comcast Corporation
  • Arvada, CO
  • Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment a...
  • 4/22/2024 12:00:00 AM

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Media Planner
  • Comcast Corporation
  • Tacoma, WA
  • Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment a...
  • 4/22/2024 12:00:00 AM

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Media Planner
  • Comcast Corporation
  • Kent, WA
  • Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment a...
  • 4/22/2024 12:00:00 AM

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Media Planner
  • Comcast Corporation
  • Fort Collins, CO
  • Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment a...
  • 4/22/2024 12:00:00 AM

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Media Planner
  • Comcast Corporation
  • Bellevue, WA
  • Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment a...
  • 4/22/2024 12:00:00 AM

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Media Planner
  • SixSpeed
  • Minneapolis, MN
  • We're hiring a stellar Media Planner to join our team and geek out over data analysis with us and our clients. A Media P...
  • 4/21/2024 12:00:00 AM

Massachusetts is the 7th-smallest state in the United States. It is located in the New England region of the northeastern United States and has an area of 10,555 square miles (27,340 km2), 25.7% of which is water. Several large bays distinctly shape its coast. Boston is the largest city, at the inmost point of Massachusetts Bay, and the mouth of the Charles River. Despite its small size, Massachusetts features numerous topographically distinctive regions. The large coastal plain of the Atlantic Ocean in the eastern section of the state contains Greater Boston, along with most of the state's po...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Media Planner jobs
$67,941 to $90,938

Media Planner in Tuscaloosa, AL
A comms planner provides strategic rigor to the implementation of the idea, ensuring integration of the work between creative and media.
February 05, 2020
Media Planner in Durham, NC
Media planners work with their clients to develop a media strategy which will position their brand well and reach the appropriate target market.
February 11, 2020
Media Planner in Middlesex, NJ
The great thing of working in Media Planning is that you have a young social environment, you are working on multiple interesting projects as well as on multiple different areas of the business, so you are challenging yourself at a high level.
February 16, 2020