Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Company Highlight: Levelwing is an independent media agency driving exceptional strategies for nationally recognized brands. We aspire to build a team where curious minds, big thinking and caring people create value in meaningful ways. Our approach is guided by core principles, driven by innovative creativity, and anchored by data insights. Our agency is full of passionate and creative brand marketers who are constantly looking for new ways to challenge the status quo. If that sounds like you - keep reading!
Position Summary: Media Strategists at Levelwing lead paid media strategy and implementation across various platforms, including but not limited to: paid search, sponsored listings, paid social, programmatic display/video, TV, radio, OOH, etc; depending upon client needs. Media Strategists mentor and manage Media Specialists, build strategic plans, oversee media campaign execution, and perform ongoing management of media campaigns, to include: budget pacing and optimizations, as well as reporting oversight and refinement.
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Locations: Levelwing is committed to providing our employees with work environments that suit their lifestyles, as a result we operate as a remote and hybrid agency with office locations in Charleston, South Carolina and Nashville, Tennessee.
Important Note: At Levelwing we are committed to providing excellent service to our clients. Although Levelwing is a remote and hybrid agency, to best support our clients continuously evolving campaigns, all Levelwing employees must be in either eastern or central time zones. We encourage all qualified applicants to apply to any of our open positions.
Disclaimer: The above job description is not an exhaustive list of all duties and responsibilities of the position and in no way is to be construed as a contract. As with all positions, employment is “at will” or voluntary on both the part of the organization and the team member. Employment is not for a set period of time and may be discontinued by either party for any reason with or without notice.
Levelwing Media is an Equal Opportunity Employer.
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