Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Barstool Sports is looking for a Media Planner to join our growing Marketing and Advertising team. This individual will support building media plans and manage clients at varying tiers of revenue. The ideal candidate is someone who is familiar with the Barstool Sports brand, has exceptional communication skills, and is able to work cross-functionally with multiple departments across the company, including our Content teams. This role will be extremely impactful in connecting our current and future advertisers with Barstool fans at a high level.
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Pay Range: $65,000 - $75,000
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0 Media Planner jobs found in New York, NY area