Media Planner is responsible for maximizing the impact of advertising campaigns. Coordinates the development and execution of media and advertising plans that support the client's overall marketing strategy, tactics, message, and objectives. Being a Media Planner uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Negotiates media buys, pricing, and media placement scheduling with vendors. Additionally, Media Planner collaborates with stakeholders and vendors to execute plans and control pacing, optimization, and timelines for campaigns. Conducts research on new media strategies, platforms, and channels to utilize for future campaigns or ongoing campaign evolvement. Typically requires a bachelor's degree in area of specialty. Typically reports to a manager. The Media Planner occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be a Media Planner typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
JOB SUMMARY
Media Planner (1065)
JOB DESCRIPTION
Media Planner
The Marketing Team is part of the Communications Department. The Media Marketing Manager is responsible for working closely with members of the marketing team, company’s creative team and our media agency to develop processes and media plans that realize our Brand and Demand KPI’s. This role is responsible for: developing and executing media plans that are on-strategy, for reporting on campaign performance, uncovering insights and adhering to optimization schedules that ensure peak performance, and for shepherding creative deliverables and cross-functional approval timelines internally and externally.
You must demonstrate exceptional interpersonal skills, a positive, solution-focused attitude, and be a self-starter.
Responsibilities:
Qualifications
Bonus Qualifications
Job Type: Contract
Pay: $63.00 - $68.00 per hour
Expected hours: 40 per week
Schedule:
Work Location: In person
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