Media Program Director jobs in Poughkeepsie, NY

I. Job Summary | Major goals

Dotdash Meredith, the largest digital publisher in America, is seeking an Associate Director to join the Paid Media team. The Paid Media team supports Dotdash Meredith's digital ad sales business, leveraging a variety of advertising platforms to deliver $100M annual revenue.

The Associate Director will manage a team of specialists tasked with managing branded content distribution and social advertising campaigns from launch to completion, with a focus on Health and Finance advertisers. The successful candidate is an experienced people manager, builds strong working relationships with internal business partners, frequently re-evaluates processes and optimizes them to improve efficiency and outcomes, is well-versed in digital advertising platforms with a focus on social and SEM, understands how to optimize campaigns for various KPIs (on-page engagement, conversion, audience composition), and is effective at balancing campaign performance with cost efficiency

II. Essential Job Functions|Accountabilities, Actions and Expected Measurable Results

• Oversee day-to-day operations of team of 2-3 specialists ensuring full delivery of our contractual obligations while delivering on performance KPIs and managing monthly spend in line with budgets

• Partner with Account Strategy, Revenue Operations and Ad Operations leadership to streamline operations and eliminate gaps

• Provide pre-sale planning support to Sales and Account Strategy to ensure media plans are operationally and economically viable before being presented to clients

• Establish new processes to elevate the team's execution and deliver improved performance for our clients and expanded margins for our business

• Improve visibility into monthly pacing of revenue, spend and margins

• Train and develop team members, expanding their knowledge base and skillset to further professional development and improve quality of output

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education: Bachelor's degree preferred

Experience:

• 10 years of professional experience in digital advertising

• 6 years executing SEM, Social and/or Native advertising platforms

• 3 years as a people manager

• Strong communication and presentation skills, with a knack for distilling complex data to draw and surface concise, actionable insights

• Proven quantitative analytical abilities

• High proficiency in Excel

• Experience with analytics & BI platforms

• Motivated self-starter with a collaborative and entrepreneurial spirit

• Thrive in a fast-paced environment, with multiple demands and shifting priorities

• Experience in Pharmaceutical advertising preferred

5-10% Travel Required (Approximate):N/A