Media Relations Manager develops and implements policies and procedures for the relations between the media and the organization. Works to expand understanding of the organization's business, performance, and strategy. Being a Media Relations Manager prepares summaries of media activity for senior management. May serve as the company's spokesperson. Additionally, Media Relations Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The Media Relations Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. To be a Media Relations Manager typically requires 3+ years of managerial experience. (Copyright 2024 Salary.com)
When you join the growing BILH team, you're not just taking a job, you’re making a difference in people’s lives.
Job Type:
RegularScheduled Hours:
40Work Shift:
Day (United States of America)The Media Relations Manager plays in integral role in building and advancing BILH's reputation as an organization committed to the communities it serves, as well as leadership in clinical care, research and education. Through effective engagement with the news media, the Media Relations Manager is responsible for developing strategies to engage the media proactively, as well as responding to inquiries from the press. This individual will be responsible for media relations for Beth Israel Deaconess Medical Center, BILH Research & Education and Joslin Diabetes Center.Job Description:
Essential Responsibilities:
1. Developing and implementing proactive media relations strategies designed to further strengthen the reputation of assigned hospitals and/or clinical units.
2. Collaborating with assigned hospital and/or clinical unit leadership and others to identify opportunities for media engagement. Aligning and prioritizing media relations strategy and tactics in the context of the mission and business strategy of the system and assigned hospitals and/or clinical units.
3. Continuously evaluating effectiveness of those media relations strategies and adapt accordingly.
4. Developing and maintaining relationships with local, regional and national media outlets. Proactively pitching stories to favorably position assigned hospitals and/or clinical units, and establish BILH organizations as a go-to resource for expert commentary.
5. Writing press releases, media advisories, opinion pieces and letters to the editor on behalf of assigned hospitals and/or clinical units.
6. In close collaboration and alignment with the Director of Media Relations and others, managing crises or adverse events to minimize any negative reputational impact on assigned hospitals and/or clinical units.
7. Contributing in a positive and collaborative manner to a client-centric operating model that provides proactive and responsive service and support to hospital and/or business unit leaders.
8. Working collaboratively with colleagues across the Marketing & Communications to ensure alignment and consistency across internal and external channels. Staying up-to-date on national trends and best practices in media relations and health care communications, as well as competitive news and trends.
9. Participates in Communications team on-call program.
10. Has the authority to direct and support employees daily work activities. Has authority to undertake or recommend the following employment actions: hiring, termination, corrective action and performance reviews. Direct Reports: None Indirect Reports: None
Required Qualifications:
11. Bachelor's degree required.
12. 5-8 years related work experience required in Media Relations and 0-1 years supervisory/management experience required
13. Experience with computer systems required, including web based applications and some Microsoft Office applications which may include Outlook, Word, Excel, PowerPoint or Access.
Preferred Qualifications:
14. Healthcare Experience.
FLSA Status:
Exempt