Membership Director jobs in Sacramento, CA

Membership Director oversees an association or member organization's strategic goal-setting, implementation, and service operations to expand membership and deliver member satisfaction. Develops programs and initiatives to engage current members and recruit new ones. Being a Membership Director establishes service operational standards and policies to deliver efficient services to members. Implements web or social media processes to promote the organization and distribute membership information to prospective members. Additionally, Membership Director uses data-driven analysis, tools, and reports to measure member satisfaction and retention and to optimize services. Typically requires a bachelor's degree. Typically reports to senior management. The Membership Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Membership Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)

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Director of Membership, Marketing and Communications
  • CALIFORNIA FARM BUREAU FEDERATION
  • Sacramento, CA FULL_TIME
  • REPORTABILITY: Administrator

    DIRECT REPORTS: Marketing Manager, Chief Editor of Publications, Business Development Manager, Member Advocacy Operations Manager and Executive Producer, CA Bountiful TV Show

    SALARY RANGE: $130,000.00 to $150,000.00 per year

    UPDATED: 01/24

    SUMMARY: The Director of Membership, Marketing and Communications is responsible for the planning and directing of all strategic marketing and communication initiatives for the California Farm Bureau (CAFB) while providing managerial, editorial and general oversight to partners, stakeholders, and internal team members. This position also oversees the lifecycle of the CAFB membership program.

    ESSENTIAL DUTIES:

    • Maximize the position of CAFB as the leading voice of agriculture through planning and execution of a strategic marketing and communication plan to increase awareness of membership recruitment and retention, CAFB programs, events and initiatives.
    • Develop and implement a multi-year road map for continued progression of CAFB’s business development efforts.
    • Strategically guide external communication, including content creation, editing, design, production and distribution for CAFB. These activities include but are not limited to collateral, media communication and printed publications such as Ag Alert and California Bountiful video programming and digital content for use in CAFB websites, emails, and advertisements.
    • Ensure CAFB’s message is distributed across relevant channels and to targeted audiences in order to meet sales objectives and seek out new ways to deliver messaging, such as mobile platforms, video, and social media.
    • Implement marketing best practices to fully leverage campaign execution.
    • Oversee content management of CAFB’s website.
    • Evaluate CAFB’s external communications to identify opportunities to streamline and enhance content.
    • Champion and implement key marketing technology or process initiatives required for marketing functions.
    • Work closely with the Administrator, other staff and leaders as deemed appropriate on stewardship of members to deepen engagement with California Farm Bureau programs on multiple levels.
    • Develop metrics for measuring effectiveness of programs and initiatives and prepare reports on value of member and partner engagement for presentation to the Executive Committee and CAFB board.
    • Use organization’s vision, policies, culture, values, history and programs to set overall leadership direction and goals for member identification, evaluation, recruitment and retention.
    • Measure the member experience using tools to collect and analyze data including focus groups, satisfaction surveys, member help line issues, member community portal, and the effectiveness of marketing and membership initiatives.
    • Oversee the planning and preparation for the organization’s Annual Meeting, Leadership Conference and other company events.
    • Create and drive marketing plans to support organizational initiatives including membership, marketing, Bountiful Foundation, Bountiful Magazine, Bountiful TV Show and advocacy.
    • Oversee the development of promotional materials including copy for advertising, website content, brochures, direct mailings, renewal letters, new member packets and other member communications.
    • Oversee the identification with product and service providers in support of the member benefits portfolio.
    • Promote a shared service philosophy while building and sustaining positive relationships with key stakeholders, internal staff, members and partners.
    • Final approval of all outbound marketing collateral, including social media, weekly e-news blast, website content and marketing promotional materials.

    EXPERIENCE:

    • Bachelor’s Degree in Marketing, Communications or related field.
    • 7 years of experience in marketing and/or advertising.
    • 5 years management level experience, including leading and coaching staff, developing and managing budgets and setting goals consistent with strategic initiatives.
    • Experience managing multiple social media channels for an organization and marketing campaigns.
    • Intermediate or higher proficiency in Microsoft Office, data analytics software and using CRM systems.
    • Strong experience in project management and leading cross-departmental teams.
    • Familiarity with farming or agriculture industry preferred.

    SPECIFICATIONS:

    • Progressive and forward-thinking leader with proven record driving change within an organization.
    • Excellent communication skills, including superior writing and editing skills.
    • Ability to effectively present concepts, ideas and strategies to large groups.
    • Proven expertise in managing people, projects and programs.
    • Mission-driven with a passion for helping people and creating a positive customer service experience.
    • Analytical problem-solver.
  • 11 Days Ago

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Membership Service Advisor and Assistant Membership Director
  • City Sports Club
  • Carmichael, CA FULL_TIME
  • We are seeking a dynamic and motivated Membership Advisor and Assistant Membership Director to join our team. You will be responsible for driving membership growth and retention through effective sale...
  • 4 Days Ago

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Membership Service Advisor and Assistant Membership Director
  • City Sports Club
  • Sacramento, CA FULL_TIME
  • We are seeking a dynamic and motivated Assistant Membership Director and a Membership Advisor to join our team. As the Membership Director, you will be responsible for driving membership growth and re...
  • 9 Days Ago

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Membership Sales
  • NSFit, Inc.
  • Yuba, CA FULL_TIME
  • We are looking for a motivated Membership Sales Representative to join our team! You will be responsible for growing our memberships and creating exceptional experience for current and prospective mem...
  • Just Posted

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Membership Specialist
  • UFC GYM Placerville and Alameda
  • Placerville, CA PART_TIME
  • The Membership Specialist (MS) will represent UFC GYM by providing a welcoming, informative and entertaining experience for all members and guests during their visits. The Membership Specialist is res...
  • 5 Days Ago

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Membership Specialist
  • UFC GYM Northern California
  • Rocklin, CA PART_TIME
  • The Membership Specialist (MS) will represent UFC GYM by providing a welcoming, informative and entertaining experience for all members and guests during their visits. The Membership Specialist is res...
  • 1 Month Ago

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0 Membership Director jobs found in Sacramento, CA area

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Executive Director
  • CPS HR Consulting
  • Sacramento, CA
  • Salary: $225,000.00 - $275,000.00 Annually Location : Sacramento Job Type: Full-Time Job Number: ES2327 Department: Coun...
  • 3/27/2024 12:00:00 AM

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Assistant Project Manager, Design Build
  • Clark Pacific
  • West Sacramento, CA
  • The Assistant Project Manager for the Design-Build department coordinates and manages the flow of information to assist ...
  • 3/27/2024 12:00:00 AM

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Sales Coordinator - Hotel, Hilton Gardens Inn Sacramento Airport - Full Time
  • WS Management
  • Sacramento, CA
  • We are seeking a dynamic Sales Coordinator to support our Hotel operations, administrative functions and growing their c...
  • 3/27/2024 12:00:00 AM

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Director of Marketing And Public Relations
  • LHH
  • Sacramento, CA
  • LHH (formally Paladin) has partnered with a company in the education industry looking for a Director of Marketing and Pu...
  • 3/27/2024 12:00:00 AM

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Retail Cashier
  • Sam's Club
  • Sacramento, CA
  • Position Summary... Want to make a lot of people's day? Our Member Frontline Cashier Associates are the heart of our fro...
  • 3/27/2024 12:00:00 AM

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Director of Membership, Marketing and Communications
  • California Farm Bureau Federation
  • Sacramento, CA
  • SUMMARY: The Director of Membership, Marketing and Communications is responsible for the planning and directing of all s...
  • 3/24/2024 12:00:00 AM

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Controls Technician II, Nights
  • Cencora
  • Sacramento, CA
  • Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthi...
  • 2/28/2024 12:00:00 AM

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Controls Technician II, 2nd Shift
  • Cencora
  • Sacramento, CA
  • Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthi...
  • 2/28/2024 12:00:00 AM

Sacramento (/ˌsækrəˈmɛntoʊ/ SAK-rə-MEN-toh; Spanish: [sakɾaˈmento]) is the capital city of the U.S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento River and the American River in Northern California's Sacramento Valley, Sacramento's estimated 2018 population of 501,334 makes it the sixth-largest city in California and the ninth largest capital in the United States. Sacramento is the seat of the California Assembly, the Governor of California, and Supreme Court of California, making it the state's political center and a hub for lobbying and th...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Membership Director jobs
$107,707 to $150,006
Sacramento, California area prices
were up 2.5% from a year ago

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