Merchandising Manager - Web develops strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals. Creates and optimizes the product assortments and categories for the online product catalog. Being an Merchandising Manager - Web utilizes analytics to monitor traffic, customer behavior, sales trends, and feedback and to gain customer insights. Ensures that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns and trends. Additionally, Merchandising Manager - Web collaborates on the development of open to buy inventory (OTB) and purchasing plans and budgets. Recommends site and usability enhancements. Requires a bachelor's degree in marketing, merchandising, business or other related field. Typically reports to a manager or head of a unit/department. The Merchandising Manager - Web manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Merchandising Manager - Web typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Eastern Mennonite University is a private Mennonite liberal arts university in Harrisonburg, Virginia, known for academic excellence and affordability with a focus on service, social justice, and global engagement. With more than 2000 students studying at our main campus in Harrisonburg, Virginia; at our Lancaster, Pennsylvania site; and online, EMU offers rigorous academic study at the undergraduate, graduate and seminary level.
EMU encourages students, faculty and staff to live their faith and values through service to others, peacemaking, cross-cultural engagement and sustainability. EMU also offers our employees the opportunity to embrace the educational experience for themselves and their dependents through tuition discounts, a university benefit.
As an Equal Opportunity Employer, EMU is committed to enhancing our community and encourages applications from qualified individuals with varied backgrounds, experiences, and ideas who would deepen the diversity of the university.
Job Title: Web Content and Strategy Manager, Marketing/Communications
Department: Marketing & Communications
Schedule: Regular, 12 mo., FT, M-F 8am-5pm
Supervisor: Director of Marketing & Communications
IPEDS Classification: 15
FLSA Classification: Exempt
CUPA Position Number: 461150
Job Summary:
The Web Content and Strategy Manager oversees the planning, development and management of website content to support the strategic goals of the university, including those related to undergraduate and graduate enrollment, university advancement, and community outreach. This position ensures accessibility, usability, and functionality of the website by target audiences.
Duties/Responsibilities:
Required Skills/Abilities:
Education and Experience:
Bachelor’s degree in computer/management information systems, digital media, journalism, marketing, communications, or related field, and a minimum of 3-5 years of professional experience in web content strategy and management. Client relations skills required.
Experience in a higher education or marketing/communications environment preferred.
Physical Requirements:
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and climb or balance. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The employee must occasionally travel to meetings and conferences off campus, which may include some overnight travel.
Supervisory Responsibilities:
None.
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