Photo Editor - Web jobs in Kansas City, KS

About A Place for Mom

We’re the leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation’s most trusted senior advisory service, we are a mission-based organization that enables caregivers to make the best senior living decisions for their loved ones. With hundreds of senior living experts nationwide, A Place for Mom helps hundreds of thousands of families each year simplify the process of finding the right senior care solution across home care, independent living, memory care, assisted living, and more. Our services are offered at no cost to families as we’re paid by the 14K communities and 3K providers in our network.

Recently awarded one of the 2022 Best Places to work in NY and Best HR teams by comparably, the leading workplace culture and brand reputation platform, A Place for Mom is committed to fostering, cultivating, and preserving a culture of diversity, equity, and inclusion.

Employees who thrive at A Place for Mom live our values every day:

• Focus on excellence
• Act with integrity and assume positive intent
• Drive outcomes every day with passion and a sense of mission
• Make the lives of our families and customers better, easier and more successful
• Realize the full potential in each team member - work as a single supportive team

Responsibilities

• Plan and manage all daily operations
• Supervise, coach and potentially hire key personnel
• Collaborate with editorial team to determine content, topics and workflow
• Plan and approve assignments for writers and editors.
• Control schedules and enforce deadlines (for writers, designers, editors, etc.)
• Oversee proofreading procedures and edit copy when necessary
• Assist in evaluating finalized copy for compliance with policies, style and tone
• Oversee the development of high-quality content pieces that target ideal customer segments and drive conversion
• Provide recommendations that help the business achieve strategic revenue goals based on competitive assessments, audience segmentation, SEO data, and site metrics.
• Work with Content SEO teams to identify areas for customer acquisition and develop engaging content strategies to convert users.
• Identify and prioritize opportunities for improvement in conversions along the customer journey.
• Manage the identification and documentation of the content needs of key audiences, across all stages of the customer journey, in the form of content-actionable personas and journeys.
• Meet content goals and performance metrics with a view to ongoing content optimization.
• Formulate with internal stakeholders a roadmap of data-driven editorial activity to deliver measurable improvement in funnel metrics over time.
• Champion customer experiences at all touchpoints using internal funnel metrics data.
• Develop and manage editorial calendar to product launches, promotions, content and more

Required skills and competencies

• Degree in English, Journalism, Communications, or applicable field is required.
• 4 years of proven experience managing content marketing groups, editorial teams or newsrooms. Digital experience preferable.
• 10 years of proven experience driving successful content initiatives that drive traffic, drive engagement and drive conversion for brands.
• Experience with content management systems, digital asset management, databases and SEO best practices
• Excellent at planning, coordinating and managing people, operations, schedules and workflow
• Skilled at information collection and discovery; demonstrated ability to develop practical, workable solutions. Skilled at learning and applying new technology tools.
• Highly collaborative: Able to work across functions, geographies, and organizational levels to develop solutions; engages and involves key stakeholders.
• Effective communicator: Clearly communicate needs, results, and recommendations to stakeholders and staff across the organization.
• Excellent organizational and leadership skills

All your information will be kept confidential according to EEO guidelines.